comScore inc, a worldwide leader in measuring the digital world, recently released important new results which suggest that branded pharmaceutical websites generate the highest lifts in Rx conversion and adherence. The information was deduced from comScore’s sixth annual ‘Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry’ report, which was conducted in partnership with Evolution Road [...]
A report by the global management consultancy firm Booz and Company shows that senior executives within the pharmaceutical industry believe the business model is broken and that the industry needs to adapt marketing strategies appropriate for the digital age. The critical nature of the state of sales and marketing within the industry was revealed by [...]
Twitter chats are one of the most useful ways for pharma and healthcare companies to engage other people in the industry as well as their potential customers. For those that are not aware of Twitter chats, they are arranged in advance with one or two hosts and at a pre-designated hashtag, which is used to [...]
Sanofi U.S., the American arm of the French pharmaceutical giant is effectively using social media to drive its Data Design Diabetes Innovation Challenge. Currently in its second year, the challenge aims to generate innovative ideas that can be used to improve the lives of people with diabetes. Last year the challenge was won by Ginge.io [...]
Pfizer has launched a new website design aimed at increasing its direct reach and interaction with UK dispensing chemists. The site accesspfizer.co.uk was developed following an in-depth survey of 200 pharmacists and will replace will the current pfizerdtp.co.uk as a one-stop-shop providing information on Pfizer products for pharmacists and other healthcare professionals. The limited access [...]
An American technology company is utilising mobile phone technology in an attempt to combat the $75 billion-a-year counterfeit drugs market. Copies of proprietary brand drugs not only eat into the margins of pharmaceutical companies, who invest hundreds of millions of dollars in developing medicines every year, but also threaten the health and safety of those [...]
Google is the process of rolling out its new Venice update all part of its “40 changes for February” project. So what is the Venice update and how will it impact your healthcare SEO strategy? In a nutshell ‘Venice’ is all about Google serving up more locally relevant websites in its search results, well that [...]
Last month, a mobile phone app became the first of its kind to be registered by the Medicines and Healthcare products Regulatory Agency (MHRA) as a medical device. The app was developed by the team at the Mersey Regional Burns and Plastic Surgery Unit and is designed to help medical staff assess burn damages. This [...]
There is nothing more frustrating for a pharmaceutical or health care company than having invested significant resources into building a website and establishing a social media presence for it to result in a disappointing traffic flow. Unfortunately however, this is all too common as an attractive website and a good company reputation is no guarantee [...]
An American think tank representing some of the biggest pharmaceutical and health companies in the United States has issued guidance for the use of social media and online forums in the industry. The group, known as the Digital Health Coalition (DHC), has produced a list of seven guiding principles in an effort at self-regulation. This [...]
