An American pharmaceutical company has set a new precedent in the industry by forming a panel of digital experts to help it progress its commercial plans.
POZEN Inc, which is headquartered in North Carolina, USA, announced the formation of its POZEN Digital Advisory Board.
The board consists of digital thought-leaders within and outside of the healthcare industry in order to help the company, in its words, “revolutionise the traditional pharmaceutical commercial model”.
The board will work with the company in order to help it launch and market a range of products, especially in regard to advising it on the use of digital technology to help it engage and communicate with customers more effectively.
Experts sitting on the board include Bonin Bough, director of digital and social media at PepsiCo and Marc Monseau, founder of MDM Communication, LLC and previously director of corporate communication and social media, Johnson & Johnson.
Liz Cermak, executive vice-president and chief commercial officer of POZEN, said: “The pharmaceutical industry has only begun to scratch the surface of employing digitally-based commercialisation approaches.
“As POZEN moves forward to commercialize its pipeline, our goal in collaborating with these advisors is to look beyond the industry to identify untapped digital strategies that will help us deliver an affordable and accessible product to our customers.”