MHRA wins award for digital communications output

A medical device and drug email alerting service has been honoured with an award for its achievements.

The Medicines and Healthcare products Regulatory Agency (MHRA) runs a free healthcare alerting service via its website consisting of 74 content channels covering a wide range of topics including safety and regulatory information and latest news. Users can then choose the subjects that are of particular interest to them and then receive alerts as soon as any relevant information is published.

The service has won an award for Excellence in Digital Communications from GovDelivery, a leading provider of government-to-citizen solutions for the public sector.

GovDelivery chose to award MHRA for achieving “an amazing engagement rate” of 78.9% – the highest of all GovDelivery’s UK clients.

Last year the MHRA sent over 10 million emails via its free alerting service, and has issued over eight million so far this year on various topics associated with healthcare. The service currently has more than 42,500 subscribers.

Rachel Bosworth, director of communications at the MHRA, said: “This is a fantastic recognition of the MHRA’s commitment to keeping our audiences informed through timely and targeted communications.”

“We are absolutely thrilled with our achievement and to be recognised for our focus on engaging effectively with our stakeholders.”

A testament to the ubiquity and importance of digital healthcare marketing and communication in the early 21st Century.