Doctors, healthcare professionals and the use of social media

Damon Lightley featured in Clinical Business ExcellenceRead Damon’s, guest article in Clinical Business Excellence about the use of social media within the medical sectors. The article appears on page 16 of the October 2012 issue of Clinical Business Excellence. It is titled: “Doctors, healthcare professionals and the use of social media.” PDF version is also available

This is Damon’s second article that he has had published in the publication. He has also written one titled: “Mobile Medical Applications: A Great Way of Reaching HCPs?”

Doctors, healthcare professionals and the use of social media

Leukaemia & Lymphoma Research award digital marketing contract to Genetic Digital

After a competitive pitch, healthcare digital marketing experts, Genetic Digital have been chosen to become Leukaemia & Lymphoma Research’s digital marketing partner.

Genetic Digital will provide a range of digital marketing services, including search engine optimisation, pay per click, display advertising and social media marketing to drive awareness of the organisation’s blood cancer research, patient information guides, sporting events and help to increase the volume and value of online donations.

Mark Wilson, Head of Marketing Services at Leukaemia & Lymphoma Research said he awarded the contract because “Genetic Digital interrogated our brief and truly understood our needs. They have proposed a partnership way of working that will achieve lasting solutions rather than committing our resources to a short-term media spend approach. This will allow us to use our digital marketing budget intelligently to deliver a much greater impact for blood cancer patients.”

Damon Lightley, Director and founder of Genetic Digital commented: “this is an exciting client win for us. 1 in 10 children still die from their leukaemia and those who survive will go through years of painful and toxic treatment, so we’re delighted to be involved in helping to promote such a worthwhile health related cause.”