Genetic Digital has been shortlisted as a finalist at this years PM Society’s Digital Media Awards. Their LinkedIn campaign for Britannia Pharmaceuticals has been shortlisted under the ‘Social Media’ category.
Damon Lightley, MD of Genetic Digital comments: “As a young but fast growing agency, to have our work credited by a highly reputable third party is superb news. We like to push the boundaries when it comes to digital and many pharma companies have shied away from using social media as a way of communicating with their target audiences. Our LinkedIn campaign has demonstrated that social media is more than just Facebook or Twitter and the success of this particular campaign has clearly shown that the social channel can indeed generate some great commercial results for a pharma company looking for innovative and less competitive ways to reach out to healthcare professionals.”