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The latest digital healthcare marketing insights & trends

FDA releases new off-label social media guidelines

The United States’ Food and Drug Administration (FDA) concluded 2011 by announcing new social media marketing guidelines for pharmaceutical companies. The FDA released its "Guidance for Industry Responding to Unsolicited Requests for Off-Label…
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Pfizer has biggest marketing spend and best social media presence

A new report from healthcare technology and services company Cegedim has investigated how much the world’s top 100 pharmaceutical companies spent on traditional sales force and marketing channel spend as well as their presence on Facebook…
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Pfizer and Grunenthal bag brand new digital pharma awards

Pharma giants Pfizer and Grunenthal have won a new award for excellence in digital pharma marketing.Senior employees at the two companies were winners at the PharmaTimes Marketeer of the Year Awards. Grunenthal’s UK Senior Marketing Manager…
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MHRA wins award for digital communications output

A medical device and drug email alerting service has been honoured with an award for its achievements.The Medicines and Healthcare products Regulatory Agency (MHRA) runs a free healthcare alerting service via its website consisting of 74…
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Janssen and NHS team up to offer new social network for GPs

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One of the world's leading research-based pharmaceutical companies has launched a social network-based service for doctors who are involved in commissioning mental health services.Janssen is teaming up with the NHS Confederation Mental Health…
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The value of digital marketing in a high-cost environment

The cost of developing new drugs has increased dramatically whilst the number of drugs in late-stage development has continued to decrease.According to a new report by professional services firm Deloitte on the world’s 12 largest pharmaceutical…
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Marketing to generation Y doctors

Marketing to Gen Y HCPs (healthcare professionals)

Are you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980's and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing…
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5 Facebook Tips for Pharma and Healthcare Brands

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As of 2011 there an estimated 800 million Facebook users, that is 1 in every 9 people on Earth, but pharma and healthcare companies beware – simply having a presence on Facebook won’t necessarily increase sales or referrals to your website.…
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Maximise your budget with effective campaign tracking

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It can be hard to understand why something you can't see can be one of the most important elements of your campaign. But that's exactly the case with analytics: They're never visible to the user but they can have a significant impact on what…
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