Our Knowledge.

The latest digital healthcare marketing insights & trends

Digital channels take lion’s share of pharma marketers’ media mix

Digital channels are finally starting to overtake traditional channels in their share of pharmaceutical product teams’ overall media mix.According to a study by consulting firm Cutting Edge Information called Pharmaceutical Digital Marketing…

Pharma company uses YouTube game to heighten brand awareness

A pharmaceutical company in the States is getting its message across via the innovative use of YouTube videos.Zyrtec, a Stateside allergy medication, used the video channel as a forum for launching a social media game in order to raise awareness…

Google expert says that pharma companies ‘are not leveraging’ the internet

Pharmaceutical companies are not leveraging the potential of the internet for digital marketing, according to an expert from Google.Jens Monsees, head of consumer goods and healthcare at Google, told an audience at the PharmaTimes Digital…

New e-health site asks patients: “How Are You?”

A new e-health portal for patients and healthcare professionals has attracted more than 700 sign-ups in the first few hours of its launch.How Are You? is a social networking site that allows patients with long-term health conditions to take…

Doctors need to use social media more, says report

Doctors are more likely to use social media channels for education and communicating with fellow healthcare professionals than they are for interacting with their patients and taking advantage of possible digital marketing opportunities offered…

New social media guide published to help doctors get online

An online healthcare directory based in the US has published a free online guide aimed at doctors to help them understand how they can use social media, an aspect of web technology that many healthcare organsiations have yet to exploit to the…

Healthcare trust could stream meetings on YouTube

Scottish healthcare bosses are considering broadcasting their board meetings on YouTube in a bid to boost public interest in their work.NHS Lothian wants to increase public involvement in its business and particularly wants to see more members…

Internet video experiment helps doctors to assess stroke patients

Two primary care trusts (PCTs) in England are experimenting with internet video in order to treat stroke patients.Doctors working in Lancashire and Cumbria NHS PCTs are currently using high definition (HD) video conferencing in order to…

LinkedIn Advertising

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When it comes to cost per click (CPC) based advertising campaigns most healthcare and pharma marketers tend to focus their budgets purely on pay per click advertising across search engine networks like Google, Bing and Yahoo. However, if you…