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The latest digital healthcare marketing insights & trends

How to Use QR Codes to Engage Your Audience

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A QR Code - Quick Response Code - looks like this. They are becoming increasingly more popular as an easy way of storing different types of information like URL links, contact information and text that can be read and stored by a smart phone. Why…
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2011 Top 5 Web Design Mistakes

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Designing and developing websites can seem easy but getting it right is not. Below are our top 5 mistakes that could be affecting your website right now. 1. Incorrectly Using Adobe Flash This one’s been around for years but is still a major…
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More people using the internet for health enquiries

More and more people are now prepared to share personal health information online in order to achieve a diagnosis and help.According to new research by Simplyhealth, the private health insurance provider, more than half of people say that…
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Nearly all young adults connected via social networking sites

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A total of 91% of young adults in the UK are connected to social networking sites.According to new research from the Office of National Statistics (ONS), half of all web users are also accessing the internet via their mobile phone.The…
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Pharma social media sites get own Wiki

More and more pharmaceutical companies are realising the importance of digital marketing and are establishing a presence on social media websites. With so many organisations taking part on the online pharma revolution, it can be difficult to…
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Bayer found guilty of first pharma social media breach

Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice.The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen…
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Facebook management app launches for US pharma companies

A new web application has been launched to help US pharmaceutical companies maintain their Facebook pages.Facebook AETracker helps organisations to track adverse drug reactions and product misinformation in user comments on their Facebook…
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Google+, the algorithm is human and the circle of trust…

With the Google+ social networking platform expected to become the second largest social network after Facebook, within the next year (it already has 20 million users signed up to the limited field trial stage), I thought I’d present my…
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POZEN sets up first-ever digital advisory board

An American pharmaceutical company has set a new precedent in the industry by forming a panel of digital experts to help it progress its commercial plans.POZEN Inc, which is headquartered in North Carolina, USA, announced the formation of…
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