Digital Health Blog.

The latest digital healthcare marketing insights & trends

Pharma social media sites get own Wiki

More and more pharmaceutical companies are realising the importance of digital marketing and are establishing a presence on social media websites. With so many organisations taking part on the online pharma revolution, it can be difficult to…

Bayer found guilty of first pharma social media breach

Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice. The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen…

Facebook management app launches for US pharma companies

A new web application has been launched to help US pharmaceutical companies maintain their Facebook pages. Facebook AETracker helps organisations to track adverse drug reactions and product misinformation in user comments on their Facebook…

Google+, the algorithm is human and the circle of trust…

With the Google+ social networking platform expected to become the second largest social network after Facebook, within the next year (it already has 20 million users signed up to the limited field trial stage), I thought I’d present my…

POZEN sets up first-ever digital advisory board

An American pharmaceutical company has set a new precedent in the industry by forming a panel of digital experts to help it progress its commercial plans. POZEN Inc, which is headquartered in North Carolina, USA, announced the formation of…

Kung Fu Panda – “This Time Its Personal” – Google Panda Survival Guide

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So it’s now almost 6 months since Google rolled out their Panda update and boy has it caused some furore. This Panda has kicked some butt alright, the thread over on Webmaster World has spanned to over 250 messages -  and plenty of website…

ABPI releases social media marketing guidelines

Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for…

Pfizer launches world’s first social media-enabled drug trial

Pfizer, the world’s largest pharmaceutical company, has launched the first ever home-based clinical trial programme. The programme will allow people to participate via social media sites. The trial is being held in the States and will…