Our Knowledge.

The latest digital healthcare marketing insights & trends

Obtaining funding for your digital health project

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We often get approached by individuals who are often healthcare professionals or research students looking for expert help to turn their innovative digital healthcare business plan into a tangible and commercially viable product. However, many…
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What is the Google Hummingbird Update?

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No Google haven’t started to breed hummingbirds, we’re talking about the name given to their recent update to their search engine algorithm. And although the Hummingbird is among the smallest of birds it has most certainly created a huge…
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Google Analytics no longer providing organic keyword data

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Many of you may have noticed that for some time now that Google Analytics has been showing the “(not provided)” message in the keyword data section. And while the (not provided) tag was annoying, we still had enough organic keyword data…
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We’re shortlisted for a PM Society Digital Media Award!

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Genetic Digital has been shortlisted as a finalist at this years PM Society's Digital Media Awards. Their LinkedIn campaign for Britannia Pharmaceuticals has been shortlisted under the 'Social Media' category.Damon Lightley, MD of Genetic…
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Communicating with Physicians on the Internet, What Healthcare Companies Need to Know.

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There is no doubt that more and more doctors are coming around to the use of the digital world – according to Simon Grime Managing Director of Communications for Doctor.net.uk the UK’s largest and most active network of medical professionals. …
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How will Doctor’s communicate on the Internet with their patients in the future?

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In an article written by Noah Shachtman in 2001 he stated that - most doctors view the Internet as a waste of time.  His source was a report released by Forrester Research.  He said, “With fortunes being sunk into e-healthcare ventures,…
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Communicating with Physicians Online, What Healthcare Companies Need to Know.

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There is no doubt that more and more doctors are coming around to the use of the digital world – according to Simon Grime Managing Director of Communications for Doctor.net.uk the UK’s largest and most active network of medical professionals. …
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Leukaemia & Lymphoma Research award digital marketing contract to Genetic Digital

After a competitive pitch, healthcare digital marketing experts, Genetic Digital have been chosen to become Leukaemia & Lymphoma Research’s digital marketing partner.Genetic Digital will provide a range of digital marketing services,…
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Leveraging KOLs Online

Key Opinion Leaders can be crucial for healthcare and pharmaceutical companies. Respected in their field, these “thought leaders” are usually highly experienced and qualified physicians who influence their peer’s medical practice through…
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Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.

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