Alliance Healthcare
Search engine optimisation campaign for Alliance Healthcare
Search engine optimisation campaign for Alliance Healthcare
Alliance Healthcare is the Pharmaceutical Wholesale Division of Walgreens Boots Alliance. They supply medicines, other healthcare products and related services to more than 140,000 pharmacies, doctors, health centres and hospitals each year in 12 countries. The organisation wanted to improve the online performance of its wholesale businesses so we were asked to develop and implement a digital strategy that would involve implementing a series of pilot search engine optimisation (SEO) campaigns for several of their pharmaceutical wholesale brands.
The specific objectives were to:
As well as consulting on website architecture, our strategy was to split each brands’ target market into identifiable audiences and to develop specific healthcare SEO campaigns to help reach and engage with those audiences online. We also set-up tracking mechanisms that integrated with their CRM systems so they could track performance and measure ROI. Our specific tactics included:
As a result of the SEO activity the websites quickly started to rank for a number of commercially valuable key phrases and this resulted in an increase in targeted visitors and leads.
As a result of the success of the pilot campaigns, the next phase of the SEO was signed-off. This involved rolling-out the SEO strategy and tactics to the other brands within the pharmaceutical wholesale division in both the UK and Europe.