Helping the pharmaceutical wholesale division of Walgreens Boots Alliance to develop a digital mind-set and knowledge base so that successful SEO tactics could be rolled-out across the brands
The organisation wanted to improve the online performance of its wholesale businesses so we were asked to develop and implement a digital marketing strategy that would involve implementing a series of pharma search engine optimisation campaigns for several of their pharmaceutical wholesale brands.
The specific objectives were to:
Our strategy was to split each brand’s target market into identifiable audiences and to develop specific pharma SEO campaigns to help reach and engage with those audiences online.
“As a result of Genetic Digital’s SEO strategy and tactics our pilot campaign website quickly started to rank for a number of commercially valuable key phrases and this resulted in an increase in targeted visitors and leads. Due to success of the pilot campaign, we got Genetic Digital to roll-out the SEO plan to our other brands operating in UK and Europe. I have been delighted with the overall results, the responsiveness of the team and how they quickly integrated with our other agencies.”
Jennifer Montañez, International Digital Marketing Manager