E-commerce website for publishers of medical & life science market reports
Having a website with limited functionality in the backend meant it was very costly and time-consuming to make updates to the database and onsite content. The need for an intuitive, aesthetically pleasing and user-friendly system was required in order to develop and continue to grow the business.
The large database that drove the product catalogue was integrated into the E-Commerce content management system and this enabled the client to manage the database and update products more effectively without having to rely on external developer support. This meant that the client was able to reduce her dependency on using technical specialists and reduce her website maintenance fees.
Our medical web development solution also involved optimising the site structure for search engines so that the client could manage their own SEO campaign.
“The new e-commerce platform that Genetic Digital developed for me has made it a lot easier and less time consuming for me to update and maintain my website. The new design and online shop structure has definitely made it easier for my customers to find specific reports, so I am delighted with the results.”
Claire Nicholson, CEO