Hear From Home.

E-commerce shop development for InHealth’s hearing aid business

Strategy
Detailed marketing strategy and consultancy to develop the shop structure and product categories for the website
Web Design
Developing a contemporary and intuitive UI that would enable the target audience to find the right hearing solution for their needs
E-commerce
E-commerce web development for the medical sector using the WordPress and WooCommerce platform
Optimisation
Optimising the website architecture, URL structures and product pages for mobile devices and search engines

Project Description

Hear From Home are a provider of home-based hearing based medical consultations and hearing aid products for individuals that do not want to travel to a clinic to have a hearing test.

Our client, InHealth approached us to design and develop an e-commerce enabled website to promote their hearing aid dispenser services and to give their customers the ability to shop for hearing aids online.

Our Solution

The site was built using WordPress and WooCommerce to provide e-commerce functionality so that visitors could shop online.

Key components:

WordPress CMS development to allow for easy sites updates and edits
WooCommerce integration to allow users to shop online and make secure online payments
Development an online product catalogue optimised for search engines
Creation of a ‘Find Your Solution’ tool. An interactive questionnaire was built into the site to help users identify the right hearing aid solution for them

“Genetic Digital did an excellent job from start to finish. They were able to take our brief and develop an e-commerce site that provided our customers with a platform to choose the right hearing solution and purchase those products securely online”

Product Manager, Hear From Home

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Digital Healthcare Experts

Genetic Digital specialise in developing websites, mobile apps and digital marketing solutions for the private healthcare, medical and pharmaceutical sectors.