Rosemont Pharma Web Design & SEO
Development of an online ordering system & SEO campaign
eCommerce Site Enabling Online Ordering
Rosemont Pharmaceuticals is dedicated to improving the health and wellbeing of people through the development, manufacture and supply of liquid medicines. Our brief was to update their existing website to give it a more up-to-date look and feel and to make the site easier to view on mobile devices. We were also asked to build an online ordering system that would enable Rosemont’s customers (HCPs) to place orders at any time to suit them. This will support the business by serving as an additional sales channel helping the customer service team to manage additional sales while supporting customers. The organisation also wanted to improve its visibility on the major search engines to increase awareness of its liquid medicines range as well as its Product Reference Guide and Dosage Calculator App that we also designed and built for them.
- To build a platform that allows visitors to order and pay for Rosemont products online
- Build a responsive website that works across multiple platforms and browsers, including mobile devices and tablets, that adheres to industry standards and is easy to maintain by a non-technical user
- Build a search engine friendly website architecture & content management system (CMS)
- Build a content management system (CMS) with functionality that enables the end-user to easily optimise content approvals and meta data for search engine optimisation (SEO) purposes
- Implement an ongoing search engine optimisation (SEO) and link building campaign to improve the website’s visibility on search engines for related keywords
Since the website was transitioned to a more capable CMS with online ordering there has been a 52% increase in website registrations and a steady growth in online orders. From an SEO perspective organic search traffic has increased resulting in a year on year increase in traffic of 31%.
“We’ve worked with Genetic Digital for over 7 years and trust the advice and solutions they offer. I always know what’s going on and I’m never left feeling confused by techno speak. Their approach to projects is solid, based on research with realistic objectives and their solutions are always practical and take into consideration the compliance aspects of promoting POMs. I’ve recommended their services to others and would happily do so again”
Marketing Manager, Rosemont Pharmaceuticals – http://www.rosemontpharma.com
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