Rosemont & Swallowing Difficulties

SEO campaign for Rosemont Pharma & SwallowingDifficulties.com

Project Description

Rosemont Pharmaceuticals is dedicated to improving the health and wellbeing of people through the development, manufacture and supply of liquid medicines.

Our brief was to improve the organic search engine visibility of both the Rosemont corporate website and SwallowingDifficulties.com, which Rosemont sponsored working as a partner with University of East Anglia School of Pharmacy. Genetic Digital developed and implemented a SEO strategy for the two sites with the aim of improving rankings for a number of high volume, high traffic keywords.

Our Approach

  • Research key phrases being used by doctors, pharmacists, patients & carers for ‘liquid medicine’ and ‘swallowing difficulty’ and ‘dysphagia’ related searches
  • Undertake a back-link analysis and competitor benchmark audit
  • Define an ‘on’ and ‘off site’ content strategy incorporating selected phrases
  • Develop a link building and social search strategy to increase ‘off-site’ reputation
  • Test the conversion effectiveness of various key terms using Google Adwords
  • Develop a suite of focused landing pages to increase conversions

Keyword Research

Competitor Audit

Page Optimisation

Link Generation

Google-Yahoo-Bing Logos

The Results

Since launch, the search campaign has taken Rosemont from having no search visibility to the first page of Google for a many high converting key terms in a hugely competitive medical sector.

Rosemontpharma.com corporate site:

  • Natural search traffic increased 362.93% within the first 8 months
  • Cost per conversion for paid search fell from £18.61 to £3.82 within the first 4 months
  • Natural search conversions increased by 186% within the first 8 months

 

SwallowingDifficulties.com patient & carer website:

  • The number of searches on the drugs database increased by 144% by month 8
  • Site traffic went up 57% and excellent visibility was achieved for competitive keywords

Client Testimonial
“I worked with Genetic Digital for over 3 years and always trusted the advice and digital marketing solutions they provided me with. I always knew what was going on and was never left feeling confused by ‘techno speak’. Their approach to projects is solid, based on research with realistic objectives. I’ve recommended their services to others and would happily do so again”

Jan Flynn, Rosemont Pharma