Timothy Jackson Medical Practice.

Re-designing the website of a leading Consultant Ophthalmic & Retinal Surgeon to help the practice attract more new private patients

  • Planning

    Translating the practice’s digital objectives into an actionable web development plan

  • Web Development

    Developing the site in WordPress and building an easy-to-use CMS for making updates

  • Optimisation

    Optimising page speed and search engine indexing performance

Project Description

Professor Timothy Jackson is a Consultant Ophthalmic and Retinal Surgeon.

He delivers private consultations and surgery at a number of clinics in London and also works as an NHS Consultant Ophthalmic Surgeon at King’s College Hospital and undertakes cataract surgery.

We were approached by the Practice Manager who was keen to update the practice’s website which was looking very outdated and not presenting the right image to patients. Furthermore, the site was difficult to navigate on mobile devices, some web pages were broken and had very slow page speed load times.

Our Solution

  • Define audience groups and key information needs
  • Map new website structure and content requirements
  • Produce designs for home and internal pages
  • Convert designs into optimised WordPress web pages
  • Implement page speed and search engine indexability optimisations
  • Install Google Analytics and set up monthly website visitor reports
  • Implement GDPR compliant ‘Cookie Consent’ pop-ups
  • Test site on desktops, tablets and smartphones
  • Deliver WordPress and web page editing training
  • Host site and implement WordPress updates

T Jackson medical practice website design

“Genetic Digital have just designed a new modern, fresh, professional-looking website for our Medical Practice. Damon and Gareth have been brilliant from start to finish – they were highly approachable and personable, great communicators and very professional. They very quickly understood our brief and everything was completed promptly and painlessly. We were really satisfied with the whole process, delighted with the end product, and we would highly recommend them.”

Lisa Orpwood, Practice Manager