Website design & development for the medical software firm TrakCel

Project Description

TrakCel was established in 2012 as a joint enterprise between AwenID, a technology company spun out from Swansea University, and Biotec Services International, a specialist provider of ultra-low temperature-controlled supply chain management services to the biotechnology industry.

TrakCel’s cloud-based software delivers personalized processes and workflows for every participant in the supply chain allowing cell and gene therapy owners to safely manage and scale with confidence.

The TrakCel website was no longer up to date in terms of their position or their technology.

Feedback from various stakeholders had informed them that their the website didn’t immediately or clearly tell them what TrakCel does.

Our Approach

Genetic Digital were asked to design and develop a new website that reflected the company’s current direction and to help improve online communication with the company’s key audiences. The content needed to be more concise, less jargon/technical and more industry specific.

Alongside the new website build we also created an explainer video and incorporated key search engine optimisation tools into the back-end of the site to support an on-going SEO campaign.

The Results

UI Design

WordPress CMS

Custom Development

SEO Friendly