Website design & development for a biotech company

  • Strategy

    Development of end user personas to help define the content plan and site map structure

  • Web Development

    Building the site on the WordPress platform and integrating our visual and drag and drop web page editor

  • Optimisation

    Optimising the site architecture for mobile and search engines and installing SEO plug-ins

Project Description

TrakCel is a technology company spun out from Swansea University, and Biotec Services International, a specialist provider of services to the biotechnology industry.

TrakCel’s cloud-based software delivers personalized processes and workflows for every participant in the supply chain allowing cell and gene therapy owners to safely manage and scale with confidence.

The older TrakCel website was no longer up to date in terms of their position or their technology. Feedback from various stakeholders had informed them that their website didn’t immediately or clearly tell them what TrakCel does.

Our Solution

Genetic Digital were asked to design and develop a new website that reflected the company’s current direction and to help improve online communication with the company’s key audiences. The content needed to be more concise, less jargon/technical and more industry specific.

Alongside the new website build we also created an explainer video and incorporated key search engine optimisation tools into the backend of the site to support an on-going SEO campaign.


“We chose to partner with Genetic due to their extensive experience of the pharma and biotech sectors. They have a deep knowledge of digital health and being a smaller agency, I found them to be very responsive, friendly and always happy to answer any queries I had.”

Hannah James, Marketing Manager