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Mobile Medical Apps: A Great Way of Reaching HCPs?

September 11, 2012/0 Comments/in Medical Apps, Smartphones /by Damon Lightley

Damon Lightley featued in Clinical Business ExcellenceDamon Lightley, Marketing Director at Genetic Digital was approached by one of the editors from Clinical Business Excellence to write an article about medical apps.

The article has now been published and appears on page 8 of the August 2012 issue of Clinical Business Excellence. It is titled: “Mobile Medical Applications: A Great Way of Reaching HCPs?” A PDF version is also available.

Mobile Medical Apps: A Great Way of Reaching HCPs?

Tags: clinical business excellence, Damon Lightley, Genetic Digital, iPad medical app, iPhone medical app, medical smartphone app, online pharmaceutical marketing, pharmaceutical companies digital marketing
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