Healthcare & Medical App Development
As an app development company for the pharma, medical device and healthcare sectors, we are well placed to help you to design and develop your mobile medical app for the iPhone, iPad, Android and Microsoft platforms. Before our app developers begin any project they will firstly want to gain an in-depth understanding your business and your app requirements, along with the types of audiences you will want to market the app to.
If your app has a medical purpose or has been developed as stand-alone software or a stand-alone medical device, then you will need to consider getting the app approved by the MHRA or FDA and getting it CE Marked. Genetic Digital built the first ever MHRA approved pharma app so having been through this process with an existing client we can manage the whole process for you and remove the headache and hassle associated with CE Marking your medical app.
We have also partnered with medical device manufacturers in developing app based software interfaces that connect to hardware or medical devices.
Defining a Business Model – Paid ‘vs’ Free
We can also advise you on which business model might be most appropriate for your app design and development project. Once we have clearly understood what your business and marketing goals are we can work alongside you to develop a prototype of your app, a healthcare app business plan and distribution strategy so that you can reach and engage with your target audiences and encourage them to download your app.
Promoting your App
With thousands of app publishers looking for shelf space in the app stores, it has become increasingly hard for your app to be discovered and downloaded. Simply publishing an app in platform stores is no longer an option. The competition is fierce so in order to succeed you must promote your app, like you have to promote a website, if you want it to get noticed. Simply relying on word of mouth is not enough – you need to ensure that you are also making use of app stores, search engines and social networks to reach your different audiences and typically this will involve using a combination of healthcare digital marketing tactics.
Tracking Visitors to your App
Once your medical app has been developed it is important to track its usage levels and to interact with its users to identify areas for improvement and obtain feedback on other new apps that might be of value to those audiences you are engaging with. We can set up ‘App Analytics’ to track its usage by adding tracking tags into the source code of the actual app. We can also recommend sophisticated app tracking tools to help you track all the standard metrics such as platform, device type, sessions and unique users but also offer event and screen tracking that will give you the ability to analyse conversion funnels, screen flows, feature usage, content access and advertising performance.