Healthcare Apps – A Necessity

As a result of their extensive research into the future of the pharmaceutical trade, PricewaterhouseCoopers came to the conclusion that companies should bear in mind the following;

“Companies will need to demonstrate that their brand adds value to patients and they will have to offer a package of products and health services that the market not only wants and needs but is willing to pay a premium for.”

This conclusion, the outcome of the Pharma 2020 report, suggests that by the year 2020 pharmaceutical companies will be catering for a significantly higher proportion of tech savvy patients.

As a result, providing a range of diverse products including medical apps as part of the wider healthcare marketing strategy of pharmaceutical companies will become a necessity.

Better Healthcare? There’s An App For That

As experts in mobile app development Genetic Digital are well placed to provide a diverse range of digital products as part of our overall pharma marketing services.

Our case studies demonstrate that we are more than capable of providing medical app development of the highest standard.

Pharma Mobile Apps Development For Medical Care

The possibilities of medical and healthcare apps are almost endless. Giving patients the right medicine and making sure that it is taken with the proper precautions, is an undeniably important role for the pharmaceutical industry.

With medications often having long instructions and contraindications that a patient needs to be aware of, it’s important they have ready access to all they need. This is where our medical app development could play a pivotal role.

By delivering mobile application driven access to instructions, perhaps with built in alarm functionality for patients who must take medication at specific times, a pharmaceutical company will be able to deliver the quality of care that patients demand in this digital age.

 Potential benefits include: 

  • Providing audible instructions for patients with poor sight
  • Simple access to information for patients
  • Updateable instructions for the latest information and guidelines
  • Reminders to encourage proper medicine management

By providing healthcare apps to patients, pharmaceutical companies can demonstrate a high level of innovation to the patient. It also provides an opportunity to collect data on the usage of medication, which can then be used to evaluate patient behaviour and create further improvements.

Our Medical and Pharma App Development Services

If you are interested in any of our medical app development services, or you would like to know more, then please feel free to contact us.

Alternatively download our healthcare app white paper and “Do I need an App?” infographic

Purchase our App Business Plan Worksheet for just £49 plus VAT

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