Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice. The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen by the Prescription Medicines Code of Practice Authority (PMCPA) to have promoted prescription-only medicines to the public. The tweets […]
Get in touch.
Drop us a line if you’d like to discuss a new digital project with us.
Copyright Genetic Digital 2024 | Privacy Policy | Terms & Conditions