Tag Archive for: Facebook

Sanofi U.S., the American arm of the French pharmaceutical giant is effectively using social media to drive its Data Design Diabetes Innovation Challenge. Currently in its second year, the challenge aims to generate innovative ideas that can be used to improve the lives of people with diabetes. Last year the challenge was won by Ginge.io […]

Online games are not an area that would normally be associated with the pharmaceutical industry but in March, leading international drug company Boehringer Ingelheim will launch a new interactive game on Facebook. The trading card style game, known as ‘Syrum’, will see players work from their laboratories as they bid to develop medicines that will […]

A new report from healthcare technology and services company Cegedim has investigated how much the world’s top 100 pharmaceutical companies spent on traditional sales force and marketing channel spend as well as their presence on Facebook and Twitter. Pfizer achieved first place for traditional spend and has also achieved the best social media presence – […]

A new e-health portal for patients and healthcare professionals has attracted more than 700 sign-ups in the first few hours of its launch. How Are You? is a social networking site that allows patients with long-term health conditions to take a more proactive role in their treatment by making it easier for them to communicate […]

Doctors are more likely to use social media channels for education and communicating with fellow healthcare professionals than they are for interacting with their patients and taking advantage of possible digital marketing opportunities offered by social media. According to a new report from American consulting firm CSC, doctors are reluctant to use social media channels […]

A total of 91% of young adults in the UK are connected to social networking sites. According to new research from the Office of National Statistics (ONS), half of all web users are also accessing the internet via their mobile phone. The ONS opinions survey also reveals that 45% of internet users have accessed the […]

A new web application has been launched to help US pharmaceutical companies maintain their Facebook pages. Facebook AETracker helps organisations to track adverse drug reactions and product misinformation in user comments on their Facebook pages in real time. The programme also allows companies to report any claims of side effects to the US Food and […]