An American think tank representing some of the biggest pharmaceutical and health companies in the United States has issued guidance for the use of social media and online forums in the industry. The group, known as the Digital Health Coalition (DHC), has produced a list of seven guiding principles in an effort at self-regulation. This […]
Doctors are more likely to use social media channels for education and communicating with fellow healthcare professionals than they are for interacting with their patients and taking advantage of possible digital marketing opportunities offered by social media. According to a new report from American consulting firm CSC, doctors are reluctant to use social media channels […]
Pfizer, the world’s largest pharmaceutical company, has launched the first ever home-based clinical trial programme. The programme will allow people to participate via social media sites. The trial is being held in the States and will test the overactive bladder drug Detrol. LA. The drug giant will allow people to register for the trial online, […]