The General Medical Council is on the case! In a very 21st century directive to its members it advises: The standards expected of doctors do not change because they are communicating through social media rather than face to face or through other traditional media. However, social media does raise new circumstances to which the established […]
Sanofi U.S., the American arm of the French pharmaceutical giant is effectively using social media to drive its Data Design Diabetes Innovation Challenge. Currently in its second year, the challenge aims to generate innovative ideas that can be used to improve the lives of people with diabetes. Last year the challenge was won by Ginge.io […]
Bayer has been found guilty of the first digital marketing breach of the ABPI’s Code of Practice. The chemical and pharmaceutical company was reprimanded over its use of Twitter. Specifically, two of its product-related tweets were seen by the Prescription Medicines Code of Practice Authority (PMCPA) to have promoted prescription-only medicines to the public. The tweets […]