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A Director Level Guide to Search Marketing for Healthcare & Pharma Businesses (edition 2 updated June 2012)

The search engine is now probably the most widely used research tool used by consumers and business professionals alike when looking for new products and services. Around 80% of people will start their online session at a search engine. Therefore, search engine marketing offers many benefits for businesses looking for a highly targeted and measurable form of marketing to promote their products and services. This paper aims to help CEOs, Directors, Marketing & Product Managers within Pharma, Medical Devices and Healthcare markets understand all the different elements and business benefits of ‘Search’ and how they can be applied to individual businesses to help reach and interact with their target audiences.

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