About Us
Experienced healthcare & medical digital specialists with a track record that goes back over 15 years.
Digital
It’s in our DNA
Genetic Digital is run by Damon Lightley and Gareth Hughes. Collectively we’ve over 40 years of digital development and marketing experience between us.
Operating as a “virtual agency” since 2010
We do not work from a single location, instead operating the business from home offices and making best use of project management, digital communication and meeting technologies.
Our business processes are all specifically designed to allow for optimal home working and managing virtual teams spread across multiple locations. This approach has allowed for greater flexibility in how we source talent and also helps to cut down on overhead, travel time and reduces environmental impact.
From a business perspective, this model helps us to offer real value for money from our client’s budgets and gives us the flexibility to quickly adapt to a fast evolving digital sector.
Clients
Companies we’ve worked with
We fill a unique role supporting healthcare marketing teams, medical consultants and clinicians, helping them to get the most out of digital channels.
We combine a talent for designing intuitive user experiences with a deep knowledge of medical web design, app development and healthcare SEO and how these digital channels can be applied in a highly regulated environment.
Damon
Consultant profile…
I’m a professionally qualified marketer with a deep understanding of digital. Over my 20-year career, I have delivered digital marketing, web, mobile & SEO solutions for a wide range of businesses within the medical and healthcare sectors. I’m able to tackle digital marketing problems with a strategic approach. This experience has helped me to build up my own knowledge base of what works, and more importantly what doesn’t when it comes to developing medical websites and healthcare SEO solutions. View my LinkedIn profile.
Experience
Experience
Gareth
Consultant profile…
I’m responsible for delivering the technical solutions that meet the needs of our healthcare clients. My knowledge of web & mobile app technologies and understanding of how patients & clinicians interact with digital environments enable me to develop robust, secure & compliant digital results. I focus primarily on developing health apps, medical websites and associated technologies including APIs and device integration with simplicity and usability at the heart of every project. View my LinkedIn profile
Why Partner With Us?
Creative, flexible and responsive
Our clients know that they can rely on us to ‘get the job done’. Be it building a technically robust website or running an SEO campaign but at the same time also offering the kind of flexibility and responsiveness that they require, to help them take full advantage of the latest developments in ‘digital’.
We understand the regulatory challenges you face
Developing a digital strategy for many pharma, medical and healthcare organisations requires careful consideration of the ever changing healthcare industry and compliance procedures set by the likes of the ABPI and MHRA. We won’t waste your time and frustrate you by suggesting digital solutions that are unlikely to deliver tangible business benefits or get the OK from your compliance officer.