Specialist digital partner for healthcare and pharma

Digital platforms and content experiences built for regulated environments

We help healthcare and pharma marketing teams get clear on the right problem first, then define and deliver digital solutions that work commercially, technically and under scrutiny.

Direct access to senior strategic and digital leadership.

We’re an award-winning specialist digital partner for healthcare, pharma and life sciences teams that need clearer digital strategy, stronger delivery and solutions that work in real-world regulated environments.

Clients work directly with the founders throughout – no account layers, no handoffs to junior teams. You get senior commercial and technical judgement on your project from day one

Trusted by healthcare, life sciences and pharma organisations

Summit Veterinary Pharmaceuticals

"It was a real pleasure working with the team GD — they were dedicated, supportive and clearly cared about delivering the best possible outcome for us."
Summit Veterinary Pharmaceuticals

Tanabe Pharma

"We were delighted with how Genetic Digital took the lead in improving both the design and usability of our website."
Tanabe Pharma

4D Medicine

"The new website has really elevated our online presence and helped us better communicate our story to potential investors and partners."
4D Medicine

QUiPP

"Genetic Digital ensured they fully understood the brief, and expertly navigated the medical compliance landscape."
Dr Helena Watson, NHS Consultant Obstetrician

Desitin Pharma

"The team was not only accommodating and flexible in meeting our needs, but also invaluable in providing practical advice" Director, Desitin Pharma

PFL Healthcare

"The team's deep understanding of healthcare app development was evident throughout the project."
Project Manager, PFL Healthcare

New Research Report - 2026

The UK POM Digital Benchmark

We reviewed the publicly visible digital product-information estates of 100 UK POM marketing authorisation holders and scored them against a consistent maturity framework.

If your company holds a UK marketing authorisation, there is a reasonable chance your product information estate was assessed as part of this report and a very good chance there are gaps worth addressing.

Digital Strategy & Solution Definition

Helping healthcare and life sciences teams define the right digital solution before complexity, cost and risk build up – aligning commercial goals, user needs, technical realities and regulatory considerations.

Regulated Website Design & Delivery

Creating compliant, high-performing, AEO and SEO optimised websites for regulated organisations – from corporate and investor websites to pharma brand, product and therapeutic-area platforms.

Healthcare & Medical Apps

Designing and building mobile apps and specialist digital products that solve real-world problems, support complex user needs and work effectively in regulated environments.

Custom Platforms & Integrations

Developing bespoke portals, specialist compliance tools and workflow-led platforms that streamline processes, connect systems and support more efficient digital operations.

01 Why choose us

Clients come to us when they need experienced judgement, not just another supplier. You work directly with Damon and Gareth – senior commercial and technical leads with over 20 years of regulated digital delivery between them.

02 What we help solve

Most of our clients arrive with one of three problems: a website, app or platform that no longer fits their needs, a digital direction that is unclear or contested internally, or a product or therapy-area digital estate that is not performing for the right audiences. We help them get clear and get it built.

03 How we work

We combine direct founder involvement with a trusted specialist network and AI-enabled, human-supervised workflows – staying agile while supporting quality, consistency and lower-risk delivery.

Not sure where to focus first?

Define the right next step before you commit

Three practical ways to assess your current position, clarify priorities and choose the right next move across your digital estate, search visibility and AI governance.

Website and AI Readiness Snapshot

Digital Direction Review

Search Engine & AI Visibility Audit

Insights & News

UK pharma’s POM product-information estates are more fragmented than many teams may realise

Genetic Digital’s UK POM Product-Information Estate Benchmark 2026 assessed 100 UK prescription medicine companies and found a market at very different stages of digital maturity. The findings show why product visibility, audience routing, prescribing information access and findability now need more strategic attention from pharma teams.

Most healthcare website problems start before design begins

Many healthcare, pharma and life sciences website projects start with a sensible ambition: a better-looking, clearer, more useful website. But the real issue often sits further upstream. Before design begins, teams need to understand what the website actually needs to solve for the business, its audiences and the people who have to manage it.

AI Is Not the Problem. Weak Pharma Content Workflows Are.

AI can help pharma teams draft, structure and repurpose content faster. But it cannot fix weak briefs, unclear audiences, poor source material or fragile approval workflows. This article explores why AI-assisted pharma content often becomes generic, slow to approve or difficult to govern and why better content workflows matter more than better prompts.