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The latest digital healthcare marketing insights & trends

Pharma digital marketing

Pharmaceutical digital marketing guide. Learn how digital is used in the pharma industry

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Digital transformation within the pharma & life sciences sectors has been accelerated by COVID-19. Learn how to future-proof your business plan with our pharma digital marketing guide.
Search engine marketing for healthcare organisations

Search engine marketing for healthcare organisations

Google is probably the most used tool when researching health conditions, products & medical professionals. Our e-book will help healthcare marketers understand the benefits of ‘Search Marketing’.
Healthcare digital marketing 2022

Top tips for developing an effective healthcare digital marketing strategy

As a new year begins, it’s wise to assess which digital tactics are delivering a return on investment and which are not. Read out top tips for developing an effective healthcare digital strategy in 2021.

How to shoot video and create your own YouTube channel

In this blog post, we’ll share our knowledge by giving you some practical tips to get you started on shooting your own video. By the end of it, you’ll be able to start incorporating videos on to your own YouTube channel.
Healthcare digital marketing

An introduction to healthcare & medical digital marketing

The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
Audience profiling

The importance of audience profiling when building a medical website

Audience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach
Healthcare Twitter Hashtags

A Quick Guide To Healthcare Twitter Hashtags

Whether you’re a new or seasoned Twitter user, you’re likely to come across confusing hashtags but these short links preceded by the sign (#) are integral to the way we communicate online, and it’s important to know how to use them.
Marketing to generation Y doctors

Marketing to Gen Y HCPs (healthcare professionals)

Are you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980's and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing…

The impact of user-generated content on medical and healthcare marketing

The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.