Healthcare & medical digital marketing news, insights & trends
Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.
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An introduction to healthcare & medical digital marketing
/0 Comments/in Digital Marketing /by adminThe use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
The importance of audience profiling when building a medical website
/0 Comments/in Web Design /by Gareth HughesAudience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach
A Quick Guide To Healthcare Twitter Hashtags
/0 Comments/in Social Media /by Damon LightleyWhether you’re a new or seasoned Twitter user, you’re likely to come across confusing hashtags but these short links preceded by the sign (#) are integral to the way we communicate online, and it’s important to know how to use them.
Marketing to Gen Y HCPs (healthcare professionals)
/0 Comments/in Digital Marketing /by Damon LightleyAre you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980’s and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As healthcare and pharma marketers compete to engage with healthcare professionals (HCPs), […]
The impact of user-generated content on medical and healthcare marketing
/0 Comments/in Digital Marketing /by Damon LightleyThe medical and healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media, and a whole host of other methods to ensure online brand recognition.
A for Analytics
/0 Comments/in Web Analytics /by Damon LightleyThis month we start our A to Z of Digital series and our first letter is ‘A’ for Analytics. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding how effective your digital presence is and what areas need optimising. It encompasses measuring visitor levels, referrers, i.e. how do people find […]
Tips for designing a medical device – is connectivity on your list?
/0 Comments/in Health Apps, Medical Apps /by Gareth HughesI recently came across an interesting discussion on LinkedIn titled: “One tip for designing a medical device.
Members of one of the medical device groups were being asked to share their views on what advice they would give someone when it came to designing a medical device
Can Text Messaging Improve Patient Engagement Outcomes?
/0 Comments/in Health Apps, Medical Apps, Smartphones /by Gareth HughesMedication non adherence is a significant problem, it always has been and it will continue to be so with an estimated cost to the NHS of £600m* a year! So what can be done to improve patient outcomes? Changing patient behaviour is key to this and there have been a number of clinically led studies […]