https://www.geneticdigital.co.uk/wp-content/uploads/2021/06/pharma-digital-marketing.fw_.png 667 1000 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2021-06-25 11:57:482021-07-16 10:16:22Pharmaceutical Digital Marketing Guide (2021)
Digital transformation within the pharma and healthcare sectors has been accelerated by COVID-19. Learn how to kick-start your digital transformation with our pharma digital marketing road map. This guide will help you to future-proof your digital strategy.
https://www.geneticdigital.co.uk/wp-content/uploads/2019/11/SEO_eBook.png 1150 1810 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2021-06-07 13:57:162021-06-25 14:37:49Search engine marketing for healthcare organisations
Google is probably the most used tool when researching health conditions, products & medical professionals. Our e-book will help healthcare marketers understand the benefits of ‘Search Marketing’.
https://www.geneticdigital.co.uk/wp-content/uploads/2020/01/2021.fw_.png 640 1280 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2020-01-14 10:28:212021-06-07 14:53:16Top tips for developing an effective healthcare digital marketing strategy
As a new year begins, it’s wise to assess which digital tactics are delivering a return on investment and which are not. Read out top tips for developing an effective healthcare digital strategy in 2021.
https://www.geneticdigital.co.uk/wp-content/uploads/2020/01/doc_uncomp.jpg 1080 1920 Gareth Hughes /wp-content/themes/enfold-child/logo-01.svg Gareth Hughes2020-01-08 15:17:242021-06-07 15:02:48How to shoot video and create your own YouTube channel
In this blog post, we’ll share our knowledge by giving you some practical tips to get you started on shooting your own video. By the end of it, you’ll be able to start incorporating videos on to your own YouTube channel.
https://www.geneticdigital.co.uk/wp-content/uploads/2019/10/digital-marketing-post.jpg 475 850 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2019-10-05 08:41:032021-06-18 11:40:28An introduction to healthcare & medical digital marketing
The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
https://www.geneticdigital.co.uk/wp-content/uploads/2012/04/avatar-post.gif 475 850 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2019-09-11 10:41:162021-06-18 11:33:58The importance of audience profiling when building a medical website
Audience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach
https://www.geneticdigital.co.uk/wp-content/uploads/2019/10/hashtags-post.gif 475 850 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2019-10-11 12:54:332021-05-27 10:34:09A Quick Guide To Healthcare Twitter Hashtags
Whether you’re a new or seasoned Twitter user, you’re likely to come across confusing hashtags but these short links preceded by the sign (#) are integral to the way we communicate online, and it’s important to know how to use them.
https://www.geneticdigital.co.uk/wp-content/uploads/2011/11/Generation-y-post.jpg 475 850 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2011-11-22 14:44:362021-06-07 16:45:41Marketing to Gen Y HCPs (healthcare professionals)
Are you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980's and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing…
https://www.geneticdigital.co.uk/wp-content/uploads/2019/11/content-is-king-post.jpg 475 850 Damon Lightley /wp-content/themes/enfold-child/logo-01.svg Damon Lightley2019-11-25 14:51:342021-06-07 16:45:52The impact of user-generated content on medical and healthcare marketing
The healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media and a host of other tactics to ensure online brand recognition.