Digital Health Blog
Healthcare & medical digital marketing news, insights & trends
Genetic Digital
Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.
Top tips for developing an effective digital presence for your medical practice in 2021
/0 Comments/in Digital Marketing /by Damon LightleyAs a new year begins, it’s wise to assess which digital tactics are delivering a return on investment and which are not. Read out top tips for developing an effective healthcare digital strategy in 2020.
How to shoot video for your medical practice in 2020
/0 Comments/in Video /by Gareth HughesIn this blog post, we’ll share our knowledge by giving you some practical tips to get you started on shooting your own video. By the end of it, you’ll be able to start incorporating videos into your medical practice’s digital strategy.
An introduction to healthcare & medical digital marketing
/0 Comments/in Digital Marketing /by Damon LightleyThe use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
The importance of audience profiling when building a medical website
/0 Comments/in Web Design /by Gareth HughesAudience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach
A Quick Guide To Healthcare Twitter Hashtags
/0 Comments/in Social Media /by Damon LightleyWhether you’re a new or seasoned Twitter user, you’re likely to come across confusing hashtags but these short links preceded by the sign (#) are integral to the way we communicate online, and it’s important to know how to use them.
Marketing to Gen Y HCPs (healthcare professionals)
/0 Comments/in Digital Marketing /by Damon LightleyAre you adapting to this tech savvy groups’ rules of engagement? Born in the mid-1980’s and later, Generation Y are teenagers and young adults just entering the workforce. Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As healthcare and pharma marketers compete to engage with healthcare professionals (HCPs), […]
The impact of user-generated content on medical and healthcare marketing
/0 Comments/in Digital Marketing /by Damon LightleyThe medical and healthcare industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media, and a whole host of other methods to ensure online brand recognition.
A for Analytics
/0 Comments/in Web Analytics /by Damon LightleyThis month we start our A to Z of Digital series and our first letter is ‘A’ for Analytics. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding how effective your digital presence is and what areas need optimising. It encompasses measuring visitor levels, referrers, i.e. how do people find […]