Digital Excellence
Core to Genetic Digital
As dedicated specialists in providing digital services to life sciences brands, Genetic Digital was established in 2011 by Damon Lightley and Gareth Hughes.
Born from a vision to harness the latest in web and app technology, we’ve dedicated ourselves to advancing the digital capabilities of the healthcare, medical and pharmaceutical sectors.
Our Mission
We help small, ambitious life sciences companies grow by guiding them through the digital-first world. We know how to handle the typical challenges they face because we’ve encountered similar ones before. We use that experience to create smart and effective strategies.
Our Core Principles
Transparency, fairness, and a deep-rooted passion for our clients’ success define Genetic Digital. We stand for direct accountability, offering our clients open access to the minds behind their projects. This commitment builds a foundation of trust and flexibility, driving us to overcome challenges creatively and efficiently, often extending beyond conventional solutions to ensure the best outcomes.
What Sets Us Apart
Unique Insights and Exceptional Communication
Genetic Digital stands out with the founders’ unique insights, technical skills, and exceptional communication. Clients describe us as “a truly listening company.” Gareth and Damon lead every project with a commitment to excellence and a personal touch.
Partnering in Your Digital Journey
We support clients from the early stages, evolving their digital strategies and navigating complexities. Our first-hand experience provides deep insights to overcome obstacles and find the best strategies.
Navigating Regulatory Challenges with Expertise
We simplify technology and expertly manage pharma and medical device compliance, making us essential partners in digital innovation for healthcare and life sciences.
In a rapidly evolving digital landscape, Genetic Digital is your dedicated ally.
Gareth Hughes, Technical Director
Technical Wizardry with a Human Touch
With over two decades in tech, Gareth’s journey from programming games on a Commodore Vic-20 to mastering modern web and app technologies exemplifies a lifelong passion for solving problems through innovation. Whether it’s integrating AI or streamlining user experiences, Gareth’s tech expertise brings your digital vision to life.
Gareth enjoys the occasional round of golf and a nice hike through his local woods when he’s not immersed in tech. And in case you’re wondering, yes, he still has the original Commodore Vic (now a collector’s item) and his home is full of smart devices!
Damon Lightley, Managing Director
Bridging Marketing with Digital Mastery
Damon’s path from studying Marketing at university to leading digital strategies for a range of large and small organisations showcases a blend of creativity and analytical prowess. His expertise lies in identifying and leveraging digital channels to enhance healthcare and pharma marketing, always with an eye towards impactful outcomes and improved user experience.
Outside of work, Damon enjoys being outdoors and loves a physical challenge and you’ll often find him windsurfing, wing foiling or mountain biking. Unsurprisingly, he’s a keen user of all things health-tech focussed, particularly wearable technology, like fitness watches and apps.
