About Us.

Digital health experts with a track record that goes back over 15 years.

Nimble Problem Solvers

Owner managed & hands-on

Genetic Digital is healthcare marketing agency run by Damon Lightley and Gareth Hughes and has specialised in delivering healthcare and pharma digital marketing services since 2010.

An extension of your team

We fill a unique role supporting healthcare and pharma marketing teams, medical consultants and practice managers, helping them to get the most out of digital channels.

Deep & up-to-date knowledge

When it comes to understanding how health professionals and patients interact with websites, apps and search engines we are able to take the guesswork out of the healthcare marketing strategy & planning process. We’re always updating our own knowledge and keeping tabs on the latest digital health trends and how they can be applied in a highly regulated environment.

  • Creative & responsive

    We understand that events happen outside of your control forcing you to change direction or even tear up the rulebook. Our clients know that they can rely on us to bring creativity to solving problems and be quick to adapt to plot a new course.

  • We speak your language

    You won’t need to spend your precious time explaining all the various jargon that surrounds the pharma and medical sectors; we’ll understand it and get up to speed much faster than more generalist agencies.

  • We get compliance

    Developing a healthcare & pharma digital strategy requires careful consideration of the regulatory landscape. We won’t waste your time and frustrate you by recommending digital solutions that won’t get the ‘OK’ from your compliance officer.

Our Work

The Team.

Damon Lightley


Managing Director

Damon is a professionally qualified marketer with a deep understanding of digital.  Over his 20-year career, he has delivered digital marketing, web, mobile & medical SEO solutions for a wide range of businesses within the healthcare and pharma sectors. Damon is able to tackle digital marketing problems with a strategic approach. This experience has helped him to build up his own knowledge base of what works, and more importantly what doesn’t, when it comes to developing healthcare digital marketing strategies.

20 years digital strategy & planning
20 years search marketing & SEO
10 years user experience mapping
10 years digital healthcare marketing
Gareth Hughes


Technical Director

Gareth is responsible for delivering the design and technical solutions that meet the needs of our healthcare clients. His knowledge of web & mobile app technologies and understanding of how patients & clinicians interact with digital environments enable him to develop contemporary, robust and compliant digital assets. Gareth focuses primarily on medical website design and development, medical app development and their associated technologies including APIs and device integration with simplicity and usability at the heart of every project. Gareth also has experience in healthcare and medical video production and offers a wealth of expertise to help ensure your video will produce the desired results.

20 years front end web development
15 years content management systems
15 years backend & DB development
7 years mobile app development



Jan is a highly experienced pharma, biotech and medical device marketing professional. She has worked in toxicology, regulatory affairs, sales, international marketing and stakeholder management. This has given her a wide background of experience. She works alongside clients to develop marketing, communication and stakeholder management strategies and tactics to build brands in competitive market segments.



Jane has over 20 years’ experience in healthcare communications and has worked across numerous sectors covering consumer health, prescription medicines and healthcare technology. Her skills include medical copywriting, including writing medical articles and social media content planning and creation.



Mike is a highly experienced digital and graphic designer. With a strong creative flare and front-end technical abilities Mike also has an exceptional understanding of user-centred design which allows for the development of strong working relationships with marketing teams, to help create rich, customer-centric journey led digital assets.



Tom has over 10 years’ experience in SEO, integrated search campaigns and content marketing strategy. He is responsible for helping our clients to develop compliant SEO campaigns that help to drive relevant, commercially converting traffic to their websites.



Dan is a highly capable software developer specialising in both front-end and back-end development. His wide-ranging experience means he is familiar with numerous technologies but his core skills lie in creating complex Drupal and WordPress websites and cross-platform mobile apps using HTML, CSS, PHP, JavaScript & SQL (amongst others!).

Client Comments.

“Genetic Digital re-designed our new website and we are really pleased with the overwhelmingly positive feedback we’re received from our target audience. Damon and Gareth are knowledgeable, creative, prompt, and personable. They had a clear, straightforward approach to the project and worked with patience and diligence in promptly meeting each of our requests for the site during its development. We highly recommend them to anyone in the market for a professional digital team with extensive life sciences sector knowledge.”

“Genetic Digital designed a new modern, fresh, professional-looking website for our Medical Practice. Damon and Gareth have been brilliant from start to finish – they were highly approachable and personable, great communicators and very professional. They very quickly understood our brief and everything was completed promptly and painlessly. We were really satisfied with the whole process, delighted with the end product, and we would highly recommend them.”

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

“The Genetic Digital team supported Entec Health on the development and delivery of digital solutions across both web and mobile apps like Wound Care Buddy. I have found the team highly knowledgeable, professional and a pleasure to work with. If you are looking for healthcare specific web and app expertise and a genuine passion to help you succeed, then look no further.”