Digital – It’s In Our DNA.

Healthcare & life sciences digital experts with a track record that goes back over 15 years.

We live in a digital first world. While other healthcare and life sciences marketing agencies have merely adopted digital as a bolt-on service, we’ve specialised in it from day one of our formation in 2011. Learn more about our healthcare digital marketing services.

Commercially focused

Strategic & commercially focused

We understand how to apply digital in a highly complex and regulated sector. This enables us to understand your brief quickly and formulate recommendations that will solve your marketing problems and in a compliant manner.

Collaborative & responsive

We understand that events happen outside of your control forcing you to change direction or even tear up the rulebook. Our clients know that they can rely on us to bring creativity to solving problems and be quick to adapt to plot a new course.


Future-proofing your digital mix

We’ll take ownership of managing your digital mix, so you won’t get bogged down in keeping up to date with the rapid and constant changes in digital best practices and technologies. This frees up your time to focus on your customers and work on your business and marketing plans.

Our Work

Cimar Website


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Translating Cimar’s business goals into a ‘digital first’ strategy designed to help them become the UKs leading provider of medical imaging solutions
BDD Pharma

BDD Pharma

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Modernising the digital presence of a leading pharmaceutical CDMO to support their growth plans

Our DNA.

As a team we’ve an average age of 44, which means we’re beginning to get grey hair but that means we have experience, which is what you need.

Damon Lightley


Marketing Director

Damon is a professionally qualified marketer with a deep understanding of digital.  Over his 20-year career, he has delivered digital marketing, web, mobile & healthcare SEO solutions for a wide range of businesses within the healthcare and life sciences sectors. Damon is able to tackle digital marketing problems with a strategic approach. This experience has helped him to build up his own knowledge base of what works, and more importantly what doesn’t, when it comes to developing healthcare digital marketing strategies.

20 years digital strategy & planning
20 years search marketing & SEO
15 years digital healthcare marketing
10 years pharma marketing compliance
Gareth Hughes


Technical Director

Gareth is responsible for delivering the design and technical solutions that meet the needs of our life sciences clients. His knowledge of web & mobile app technologies and understanding of how patients & clinicians interact with digital environments enable him to develop contemporary, robust and compliant digital assets. Gareth focuses primarily on medical website design and development, medical app development and their associated technologies including APIs and device integration with simplicity and usability at the heart of every project. Gareth also has experience in healthcare and medical video production and offers a wealth of expertise to help ensure your video will produce the desired results.

20 years front end web development
20 years backend & DB development
15 years content management systems
8 years mobile app development


Life Sciences Marketing

Jan is a highly experienced pharma, biotech and medical device marketing professional. She has worked in toxicology, regulatory affairs, sales, international marketing and stakeholder management. This has given her a wide background of experience. She works alongside clients to develop marketing, communication and stakeholder management strategies and tactics to build brands in competitive market segments.


Content & Copywriting

Jane has over 20 years’ experience in healthcare communications and has worked across numerous sectors covering consumer health, prescription medicines and healthcare technology. Her skills include medical copywriting, including writing medical articles and social media content planning and creation.


Creative & Design

Mike is a highly experienced digital and brand development designer. With a strong creative flare and front-end technical abilities Mike also has an exceptional understanding of user-centred design which allows for the development of strong working relationships with marketing teams, to help create rich, customer-centric journey led digital assets.


Digital Marketing & SEO

Alexandra has worked in digital marketing since 2009. She is a highly strategic digital marketer who understands how digital is evolving and that the only way to guarantee campaign success is to build a true understanding of your target customer and place their needs and interests at the centre of the strategy.



Tom has over 10 years’ experience in SEO, integrated search campaigns and content marketing strategy. He is responsible for helping our clients to develop compliant SEO campaigns that help to drive relevant, commercially converting traffic to their websites.


Digital Development

Dan is a highly capable software developer specialising in both front-end and back-end development. His wide-ranging experience means he is familiar with numerous technologies but his core skills lie in creating complex Drupal and WordPress websites and cross-platform mobile apps using HTML, CSS, PHP, JavaScript & SQL (amongst others!).

Client Comments.

“Genetic Digital re-designed our new website and we are really pleased with the overwhelmingly positive feedback we’re received from our target audience. Damon and Gareth are knowledgeable, creative, prompt, and personable. They had a clear, straightforward approach to the project and worked with patience and diligence in promptly meeting each of our requests for the site during its development. We highly recommend them to anyone in the market for a professional digital team with extensive life sciences sector knowledge.”

“Genetic Digital designed a new modern, fresh, professional-looking website for our Medical Practice. Damon and Gareth have been brilliant from start to finish – they were highly approachable and personable, great communicators and very professional. They very quickly understood our brief and everything was completed promptly and painlessly. We were really satisfied with the whole process, delighted with the end product, and we would highly recommend them.”

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

“The Genetic Digital team supported Entec Health on the development and delivery of digital solutions across both web and mobile apps like Wound Care Buddy. I have found the team highly knowledgeable, professional and a pleasure to work with. If you are looking for healthcare specific web and app expertise and a genuine passion to help you succeed, then look no further.”