Digital – It’s In Our DNA.

Life sciences & pharma digital experts with a track record that goes back over 15 years.

We live in a digital first world. While other healthcare and life sciences marketing agencies have merely adopted digital as a bolt-on service, we’ve specialised in it from day one of our formation in 2011.

Learn more about our digital design & development services.

Commercially focused

Strategic & compliance focused

We understand how to apply digital in a highly complex and regulated sector. This enables us to understand your brief quickly and formulate recommendations that will solve your healthcare and pharma marketing problems in a compliant manner.

Collaborative & responsive

We understand that events happen outside of your control forcing you to change direction or even tear up the rulebook. Our clients know that they can rely on us to bring creativity to solving problems; quickly adapt to plot a new course and speak directly to the specialists working on their account.


Eliminating your digital tech headaches

With limited resources, it can be difficult for you to develop and execute effective campaigns. And without in-house digital development expertise, it can be tough to keep up-to-date with the latest digital trends and technologies. We remove that headache for you and pride ourselves on our ability to deliver expert advice with a personal touch.

Our Work



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Transforming a biopharmaceutical company's digital footprint for robust, scalable growth.
BC Care website design

BC Care (medac Pharma)

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Re-designing the website for medac Pharma's urology brand and improving the user journey for both patients and HCPs

Our DNA.

As a team we’re beginning to get grey hair but that means we have bucket loads of experience in your sector, which is what you need.

Damon Lightley


Managing Director

Damon Lightley is a professionally qualified marketer with a deep understanding of digital.  Over his 20-year career, he has delivered digital marketing, web, mobile & healthcare SEO solutions for a wide range of businesses within the healthcare and life sciences sectors. Damon is able to tackle digital marketing problems with a strategic approach. This experience has helped him to build up his own knowledge base of what works, and more importantly what doesn’t, when it comes to developing healthcare digital marketing strategies.

My LinkedIn profile

20 years digital strategy & planning
20 years search marketing & SEO
15 years digital healthcare marketing
10 years pharma marketing compliance
Gareth Hughes


Technical Director

Gareth Hughes is responsible for delivering the design and technical solutions that meet the needs of our life sciences clients. His knowledge of web & mobile app technologies and understanding of how patients & clinicians interact with digital environments enable him to develop contemporary, robust and compliant digital assets. Gareth focuses primarily on medical website design and development, medical app development and their associated technologies including APIs and device integration with simplicity and usability at the heart of every project. Gareth also has experience in healthcare and medical video production and offers a wealth of expertise to help ensure your video will produce the desired results.

My LinkedIn profile

20 years front end web development
20 years backend & DB development
15 years content management systems
8 years mobile app development


Pharma Marketing Strategy

Jan is a seasoned marketing expert in pharma, biotech, and medical device sectors with an emphasis on omnichannel strategies. Throughout her 30-year career, she’s delved into toxicology, regulatory affairs, sales, international marketing, and stakeholder management. This diverse experience equips her to collaboratively craft marketing, communication, and stakeholder management approaches, ensuring robust brand positioning in competitive markets.


Content & Copywriting

Jane has over 20 years’ experience in healthcare communications and has worked across numerous sectors covering consumer health, prescription medicines and healthcare technology. Her skills include medical copywriting, including writing medical articles and social media content planning and creation.


Creative & Design

Mike is an experienced designer, specialising in both print and digital media, predominantly within the healthcare and pharmaceutical sectors. He champions bold, simple, and innovative designs, emphasizing collaboration to capture a company’s unique essence. Proficient in InDesign, Photoshop, and Illustrator, Mike’s diverse portfolio includes collaborations with major names like Kimberly-Clark Professional and Barts Health NHS. With a rich background, he previously served as an art director in top London agencies.


Digital Marketing & SEO

Tom has worked in digital marketing since 2009. He is a highly strategic digital marketer who understands how digital and SEO is evolving and that the only way to guarantee campaign success is to build a true understanding of your target customer and place their needs and interests at the centre of the strategy.


Paid Search & Social

Maria has over 15 years’ experience in paid search, social media marketing and content promotion strategy. She is responsible for helping our clients to develop compliant paid media campaigns that help to drive relevant, commercially converting traffic to their websites.


Digital Development

Dan is a highly capable software developer specialising in both front-end and back-end development. His wide-ranging experience means he is familiar with numerous technologies but his core skills lie in creating complex Drupal and WordPress websites and cross-platform mobile apps using HTML, CSS, PHP, JavaScript & SQL (amongst others!).


Email Marketing & VEEVA CRM

Tracy is a seasoned expert in VEEVA CRM and email marketing, boasting 22 years in design and communication roles. She specialises in crafting Html5 Edetailers and RTE mailers, optimising HCP engagement. Notably, Jane pioneered the launch of E-Detail Aids for a major pharmaceutical company in South Africa. Her diverse background includes a diploma in Visual Communications and a UX design course, making her a powerhouse in digital transformation for pharmaceutical industries.


Digital Architect & Drupal Developer

Jamie is a dedicated developer with over 15 years of experience and  a passion for Drupal. Starting his journey by experimenting with phpbb, his interest shifted to leveraging Drupal for CRM functionalities. Holding a degree in physics with philosophy, he’s an avid gamer and a philosophy enthusiast. A deep advocate for data privacy, Jamie has invested in GDPR research, contributed to a GDPR module, and often speaks on the subject.


UX/UI Designer

Stephen is a seasoned UX/UI designer with over 15 years of experience. He’s showcased a dynamic portfolio, contributing his expertise to notable entities such as Aviva,, John Lewis, and the University of Leeds. Proficient in industry-standard design software, Stephen is adept with technologies like HTML, Sass, Bootstrap, Material UI, and Adobe AEM, among others. He also has experience with frameworks like Node.js, Angular, and React. Known for delivering innovative and sensible solutions, Stephen blends fresh ideas with deep insights in the digital realm.

Client Comments.

“Genetic Digital re-designed our new website and we are really pleased with the overwhelmingly positive feedback we’re received from our target audience. Damon and Gareth are knowledgeable, creative, prompt, and personable. They had a clear, straightforward approach to the project and worked with patience and diligence in promptly meeting each of our requests for the site during its development. We highly recommend them to anyone in the market for a professional digital team with extensive life sciences sector knowledge.”

“We had a very positive experience working with Genetic Digital. When we initially spoke to them, they came across very well and were very knowledgeable about our industry (e.g. code compliance), and they had lots of relevant experience. They also came up with a solution to a short term problem we wanted to solve, which was appreciated and took the pressure off a bit! Nobody else that we spoke to suggested this. Communication was good and fast, they were friendly, enthusiastic and very accommodating to our many changes/requests!”

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

“The Genetic Digital team supported Entec Health on the development and delivery of digital solutions across both web and mobile apps like Wound Care Buddy. I have found the team highly knowledgeable, professional and a pleasure to work with. If you are looking for healthcare specific web and app expertise and a genuine passion to help you succeed, then look no further.”