About Genetic Digital
Pharma & healthcare digital specialists. Since 2011.
Genetic Digital is a specialist digital partner for healthcare, pharma and life sciences organisations that need experienced help defining and delivering digital solutions. We are not a large agency with layers of account management.
Clients work directly with the founders, Damon Lightley and Gareth Hughes, a digital strategist and a technical lead who are involved in every project from brief to delivery.
What we do
Our work sits at the intersection of digital strategy, regulated website delivery, app development and custom platforms.
The common thread across every project is a regulated environment, a complex stakeholder landscape, or both – across pharma, biotech, med-tech, veterinary pharma and digital health.
Who we work best with
We work best with organisations that want senior input, direct communication and a partner who will challenge the brief before it becomes expensive. We are not the right fit for large-scale global programmes, or clients who need a big team behind them. If you need experienced people who understand regulated digital delivery and will be directly involved throughout, we usually are the right call.
Our work has been recognised with a Silver at the PM Society Digital Awards for HCP Education and Support and a Highly Commended at the Excellence in Healthcare Partnership Awards.
We are a PM Society member and included in the PM Hub Top 40 Creative Healthcare Agencies in the UK.
How We Work
We combine direct founder involvement with a trusted specialist network and AI-enabled, human-supervised delivery workflows.
That means you get senior judgement on your project without the overhead of a large agency — and we can stay agile without compromising on quality, consistency or governance.
Two founders. One joined-up view of strategy, technology & regulated delivery.
Damon Lightley
Digital Strategy & Commercial Direction
I help healthcare and pharma teams get clear on the right digital direction before committing to a solution. What clients tend to value most is the ability to join up the dots – aligning business goals, marketing objectives and audience needs into a digital approach that actually makes sense to deliver. I’m responsive, direct and will tell you what I think, not what you want to hear.
Gareth Hughes
Technical Leadership & Solution Definition
I translate complex technical requirements into clear, workable solutions. Clients tell me they value the fact that I explain what needs doing and why in plain English — no jargon, no mystification. I stay close to the latest technology and trends so you don’t have to, and I’m responsive throughout delivery, not just at the start of a project.
Need help finding the right next step?
If you are facing a specific digital challenge, we can help you identify what is needed, what is not, and where to focus first.