Digital – It’s In Our DNA.

Life sciences & pharma digital experts with a track record that goes back over 20 years.

Founded in 2011 by Damon Lightley and Gareth Hughes, Genetic Digital emerged from a shared vision to leverage cutting-edge web and app technologies for the advancing healthcare, pharmaceutical, and life sciences sectors.

With backgrounds rich in digital marketing since the late ’90s, we saw an untapped opportunity to channel our expertise into a sector poised for digital exploration. Our mission was clear: to pioneer a path through the digital frontier for life sciences companies, combining strategic insight with technological prowess.

Learn more about our digital design & development services.

Commercially focused

Transparency, Fairness, Passion

At the heart of Genetic Digital are our guiding principles: transparency, fairness, and a genuine commitment to our clients’ success. Our agency thrives on direct accountability, ensuring clients always have access to the people shaping their digital future. This foundation of trust, coupled with our flexibility and dedication, fuels our unique approach to solving complex challenges, even if it means venturing beyond the billable to find the right solution.

What Sets Us Apart

In a world teeming with digital agencies, Genetic Digital stands out through the unique blend of our founders’ personalities, technical fluency, and unparalleled communication skills. Our distinction lies in demystifying technology with a human touch and a deep understanding of pharma marketing compliance. This expertise enables us to tackle complex tech problems, setting us apart from more generalist agencies and enriching the healthcare and life sciences fields with innovative digital solutions.


Engagement and Partnership

While we seek to deepen our engagement with the healthcare, pharma, and tech communities, our commitment remains to be a partner you can trust. With every project, we start by listening, aiming to translate your digital aspirations into intuitive, impactful solutions. In a landscape of constant evolution, Genetic Digital is your steadfast navigator, championing value, compliance, and innovation at every turn.

Our Work

Metoject (medac Pharma)

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Developing a market-leading website for medac Pharma's flagship product


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Transforming a biopharmaceutical company's digital footprint for robust, scalable growth.
BC Care website design

BC Care (medac Pharma)

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Re-designing the website for medac Pharma's urology brand and improving the user journey for both patients and HCPs

A Team United by Vision.

Genetic Digital operates as a tightly-knit unit of two, extended by a cadre of trusted associates, each selected for their specialist knowledge and strategic acumen. Together, we deliver best-in-class digital solutions, underpinned by a profound understanding of digital marketing, web, and app development.

Damon Lightley


Managing Director

Damon Lightley is a professionally qualified marketer with a deep understanding of digital.  Over his 20-year career, he has delivered digital marketing, web, mobile & healthcare SEO solutions for a wide range of businesses within the healthcare and life sciences sectors. Damon is able to tackle digital marketing problems with a strategic approach. This experience has helped him to build up his own knowledge base of what works, and more importantly what doesn’t, when it comes to developing healthcare digital marketing strategies.

My LinkedIn profile

20 years digital strategy & planning
20 years search marketing & SEO
15 years digital healthcare marketing
10 years pharma marketing compliance
Gareth Hughes


Technical Director

Gareth Hughes is responsible for delivering the design and technical solutions that meet the needs of our life sciences clients. His knowledge of web & mobile app technologies and understanding of how patients & clinicians interact with digital environments enable him to develop contemporary, robust and compliant digital assets. Gareth focuses primarily on medical website design and development, medical app development and their associated technologies including APIs and device integration with simplicity and usability at the heart of every project. Gareth also has experience in healthcare and medical video production and offers a wealth of expertise to help ensure your video will produce the desired results.

My LinkedIn profile

20 years front end web development
20 years backend & DB development
15 years content management systems
8 years mobile app development

Client Comments.

“Genetic Digital re-designed our new website and we are really pleased with the overwhelmingly positive feedback we’re received from our target audience. Damon and Gareth are knowledgeable, creative, prompt, and personable. They had a clear, straightforward approach to the project and worked with patience and diligence in promptly meeting each of our requests for the site during its development. We highly recommend them to anyone in the market for a professional digital team with extensive life sciences sector knowledge.”

“We had a very positive experience working with Genetic Digital. When we initially spoke to them, they came across very well and were very knowledgeable about our industry (e.g. code compliance), and they had lots of relevant experience. They also came up with a solution to a short term problem we wanted to solve, which was appreciated and took the pressure off a bit! Nobody else that we spoke to suggested this. Communication was good and fast, they were friendly, enthusiastic and very accommodating to our many changes/requests!”

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

“The Genetic Digital team supported Entec Health on the development and delivery of digital solutions across both web and mobile apps like Wound Care Buddy. I have found the team highly knowledgeable, professional and a pleasure to work with. If you are looking for healthcare specific web and app expertise and a genuine passion to help you succeed, then look no further.”