More and more pharmaceutical companies are realising the importance of digital marketing and are establishing a presence on social media websites. With so many organisations taking part on the online pharma revolution, it can be difficult to keep track of who is online and where.
An American blogger has come up with a way to help keep track of what’s going on.
Jonathan Richman, who writes a blog called ‘Does of Digital: Improving Healthcare Through Digital Technology’, has listed a compendium of all of the pharmaceutical companies with pages on social media sites like Facebook and Twitter. It’s called the ‘Pharma and Healthcare Social Media Wiki’.
Although US companies are heavily represented, international companies appear on the list too – including those with a strong presence in the UK such as AstraZeneca and Johnson & Johnson.
The Wiki also includes listings of pharmaceutical companies on YouTube.
Each listing contains a description of the organisation’s social media presence along with a link to it.
Introducing the Wiki, Richman writes: “With a growing number of pharma companies testing the waters of social media, an intrepid few have tried to keep track of every site, YouTube video, Twitterer, Facebook page, and so on.
“It’s become a daunting task and no one list seems to have it all, so we created the Pharma and Healthcare Social Media Wiki.”
Richman is taking submissions for the Wiki. To submit your company’s social media profile, or to view the Wiki itself, visit: http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/