Pharma giants Pfizer and Grunenthal have won a new award for excellence in digital pharma marketing.
Senior employees at the two companies were winners at the PharmaTimes Marketeer of the Year Awards. Grunenthal’s UK Senior Marketing Manager Matt Lowe was named Digital Innovator in the UK, while Pfizer’s European Brand Director Robert Collingbourne was awarded the European title.
This marks the first year that PharmaTimes has officially recognised digital excellence in the pharma industry. The magazine says that the awards are for those who “embrace the new opportunities presented by digital marketing in an innovative and ground breaking way but within the spirit and code of the relevant regulatory frameworks”.
Other finalists nominated for the new awards include people from Shire, Roche, MSD, Bayer, Boehringer Ingelheim and Amgen.