Pfizer has launched a new website design aimed at increasing its direct reach and interaction with UK dispensing chemists. The site accesspfizer.co.uk was developed following an in-depth survey of 200 pharmacists and will replace will the current pfizerdtp.co.uk as a one-stop-shop providing information on Pfizer products for pharmacists and other healthcare professionals.
The limited access site will provide detailed information on all of Pfizer’s products and services. The survey revealed that dispensing pharmacies wanted 24 hour access to stock and supply information, as well as enhanced access to commercial deals. According to the company, the new online portal will deliver all this information and Pfizer account holders will be able to view, in real time, full ordering histories and available discounts. Pfizer customers will be able to order products directly though the site which would provide significant improvements on the efficient management of their accounts.
One of the key findings of Pfizer’s survey was the desire for better access to training and support. As a result, the new portal incorporates a professional development section which will provide training materials and information on company workshops based around their products.
Another feature of the site provides materials enabling pharmacists to better serve and provide the public with information on treatments and therapies. This includes providing links to third party websites which will give pharmacies easy access to the most relevant health information on the web.
The new service marks a further development in the use of the internet by pharmaceutical companies to connect directly with their customers by providing more integrated and improved communications.