Our Knowledge.

The latest digital healthcare marketing insights & trends

App promotion strategy

Developing an effective promotion strategy for your health app

The mobile health app environment has seen explosive growth as consumers flock to the Apple and Google Play App Stores. Usage of health and fitness apps on Apple's iPhone and iPad is booming, according to mobile analytics firm Flurry. Flurry…
Healthcare Twitter Hashtags

A Quick Guide To Healthcare Twitter Hashtags

Whether you’re a new or seasoned Twitter user, you’re likely to come across confusing hashtags but these short links preceded by the sign (#) are integral to the way we communicate online, and it’s important to know how to use them.
Healthcare digital marketing

An introduction to healthcare & medical digital marketing

The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.
Audience profiling

The importance of audience profiling when building a medical website

Audience profiling is a key aspect to consider before building a medical website, and arguably it is even more important with medical & healthcare digital marketing projects, as it helps to determine what regulatory factors will need to be taken into consideration as part of the development approach
UK eHealth Week 2017

My visit to eHealth Week

I just thought I’d share my thoughts on the UK eHealth Week event that I attended. There seemed to be a good turn-out at the event and I got the opportunity to listen to some excellent speakers. They shared their views on digital health and…

Top 5 Medical Apps for Clinicians

, , ,
With the explosion in medical apps available on the app stores, it’s not surprising that there are more ‘digital tools’ available to help healthcare professionals carry out everyday tasks. As with medical apps for patients there are thousands…
iPhone Laptop Network

Connecting your medical app or website to the NHS : The N3 Network

, , ,
If your app, website or service needs to interact with NHS data then you may well need to be connected to the N3 network. As specialist providers of health related apps and websites, Genetic Digital's customers often fall in to this category…
Text Messaging

Can Text Messaging Improve Patient Engagement Outcomes?

, ,
Medication non adherence is a significant problem, it always has been and it will continue to be so with an estimated cost to the NHS of £600m* a year! So what can be done to improve patient outcomes? Changing patient behaviour is key to this…

Digital Strategy Workshop

, ,
Are you prepared for the digital healthcare revolution? As digital and mobile technologies continue to evolve and grow in popularity, the healthcare and pharma sectors are having to quickly adapt in order to meet the demands of the modern day…