ABPI releases social media marketing guidelines

Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for managing events and pharmaceutical data via social media and the internet in general. They also provide a useful framework for pharmaceutical marketing […]

Pfizer launches world’s first social media-enabled drug trial

Pfizer, the world’s largest pharmaceutical company, has launched the first ever home-based clinical trial programme. The programme will allow people to participate via social media sites. The trial is being held in the States and will test the overactive bladder drug Detrol. LA. The drug giant will allow people to register for the trial online, […]

Mobile technology combats drug counterfeit in India

A new pharmaceutical venture between the USA and India has launched an innovative mobile-based anti-counterfeit scheme. Sproxi, a US-based pharmaceutical company, has launched in India and revealed a product designed to combat any drug counterfeit issues. Mobile Product Authentication (MPA) enables consumers to check the authenticity of a pharmaceutical product by sending the unique code […]

Mobile platform to ease prescription communication for US doctors

A healthcare communications network in the USA has revealed a new mobile platform for managing prescription plans. NaviNet, a web-based provider of health messaging systems, will be using a system called Mobile Connect for PBMs (Pharmacy Benefit Managers) to allow pharmaceutical companies to communicate with doctors and insurance providers. Mobile Connect for PBMs lets doctors […]

Mobile search gets bigger share of marketers’ budgets

Marketers are spending more and more money on mobile search. According to a new report producted by marketing insight firm Econsultancy, the proportion of marketing budgets allocated to mobile PCC has increased significantly in 2011. Out of the 600 digital marketers and agencies surveyed, 16% are using mobile search as part of their marketing strategy. […]

An introduction to digital marketing

The use of digital marketing for business purposes has grown year on year and now outstrips the annal spend of TV advertising. It is proving highly lucrative for businesses across all industries, including the pharmaceutical, medical and healthcare sectors.