Healthcare & medical digital marketing news, insights & trends
Specialists in designing & developing websites, mobile apps and search engine marketing campaigns for private healthcare clinics and medical organisations.
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FDA to create new guidelines for mobile medical apps
/0 Comments/in Medical Apps, Smartphones /by Damon LightleyThe US Food and Drug Administration (FDA) is set to propose new regulations for smartphone apps. The regulations affect a small number of medical apps in the States and provide a clue as to how regulation might develop in the UK. Around 150 medical apps have been produced to date. These include patient diary apps […]
Kung Fu Panda – “This Time Its Personal” – Google Panda Survival Guide
/4 Comments/in Google, Search Engine Marketing /by Damon LightleySo it’s now almost 6 months since Google rolled out their Panda update and boy has it caused some furore. This Panda has kicked some butt alright, the thread over on Webmaster World has spanned to over 250 messages – and plenty of website owners are not happy with this particular algo update. Anyway I […]
Drug companies increase spend on mobile and online media by nearly 80%
/0 Comments/in Smartphones /by Gareth HughesPharmaceutical companies across the world increased their investments in mobile phone apps and educational websites by nearly 80% last year. According to a study by Ernst & Young, drug companies including Merck & Co and Novartis AG are leading the way in what seems to be a new wave of enthusiasm towards social media and […]
ABPI releases social media marketing guidelines
/0 Comments/in Digital Marketing /by Damon LightleyPharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for managing events and pharmaceutical data via social media and the internet in general. They also provide a useful framework for pharmaceutical marketing […]
Pfizer launches world’s first social media-enabled drug trial
/0 Comments/in Digital Marketing /by Gareth HughesPfizer, the world’s largest pharmaceutical company, has launched the first ever home-based clinical trial programme. The programme will allow people to participate via social media sites. The trial is being held in the States and will test the overactive bladder drug Detrol. LA. The drug giant will allow people to register for the trial online, […]
Mobile technology combats drug counterfeit in India
/0 Comments/in Smartphones /by Gareth HughesA new pharmaceutical venture between the USA and India has launched an innovative mobile-based anti-counterfeit scheme. Sproxi, a US-based pharmaceutical company, has launched in India and revealed a product designed to combat any drug counterfeit issues. Mobile Product Authentication (MPA) enables consumers to check the authenticity of a pharmaceutical product by sending the unique code […]
Mobile platform to ease prescription communication for US doctors
/0 Comments/in Digital Marketing, Smartphones /by Damon LightleyA healthcare communications network in the USA has revealed a new mobile platform for managing prescription plans. NaviNet, a web-based provider of health messaging systems, will be using a system called Mobile Connect for PBMs (Pharmacy Benefit Managers) to allow pharmaceutical companies to communicate with doctors and insurance providers. Mobile Connect for PBMs lets doctors […]