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Healthcare & medical digital marketing news, insights & trends

Mobile platform to ease prescription communication for US doctors

June 21, 2011/0 Comments/in Digital Marketing, Smartphones /by Damon Lightley

A healthcare communications network in the USA has revealed a new mobile platform for managing prescription plans. NaviNet, a web-based provider of health messaging systems, will be using a system called Mobile Connect for PBMs (Pharmacy Benefit Managers) to allow pharmaceutical companies to communicate with doctors and insurance providers. Mobile Connect for PBMs lets doctors […]

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