Translating Cimar’s business goals into a ‘digital first’ strategy designed to help them become the UKs leading cloud based provider of medical imaging solutions
Their cloud platform and software makes medical imaging (such as X-ray, CT, MR, ultrasound) accessible wherever and whenever image access is next needed in any care-pathway. Cimar works with the NHS, private medical groups and practices of all sizes.
Their old website looked outdated and the content did not reflect the core brand values of the organisation nor did it clearly communicate the key features and benefits of the solutions they offered. Furthermore, the site was not optimised for mobile devices or search engines. This was all negatively impacting the user experience, conversion rates and search engine visibility which was hindering Cimar’s growth.
“We worked with Genetic Digital on the re-design of our corporate website. The insight and expertise that they brought to the project has been invaluable to us – they feel just like an extension of our own internal team. Strategic thinkers with an expert knowledge of the complexities and challenges of the medical sector, they bring a huge amount creativity to the work that they do for us. Their technical knowledge is excellent, and they are always available whenever I need to talk to them, super approachable, and I’ve really valued their commitment.”
Howard Jenkinson, CEO