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InHealth Group Website Design

Modern responsive design reflecting the brand’s new identity & its place in the healthcare economy


InHealth has continued to grow and change over recent years and their website was no longer communicating the right information to the right audience groups.  A new website needed to better represent the InHealth brand and its place in the healthcare economy, communicating with both patients and healthcare professionals via desktop and mobile platforms. The website had to:

  • Show InHealth’s breadth of services and capabilities in the market
  • Be easy to navigate
  • Have a fresh, clean design
  • Include information for both patients and healthcare professionals
  • Be search engine optimised
  • Be easy to update and maintain
  • Be mobile friendly (using responsive design)


A very short timeframe had been set to deliver the new website so a strategy was developed to phase the delivery of all key components in line with the deadline. A photography brief was developed to ensure that bespoke imagery could be included within the website creating an individual brand style to complement the new user interface designs. A flexible technical implementation enabled information to be presented to site visitors in a number of different ways with updates and changes implemented by all members of the client team.

Key actions:

  • Conduct research into who would be using the website and how
  • Map, wireframe and test new website structure
  • Produce bespoke technical specifications
  • Develop bespoke technical components
  • Design user interface (UI) representations
  • Produce fully compliant CSS HTML 5 templates
  • Compile new website in content management system
  • Test, launch & maintain



InHealth Group responsive websites


“As a healthcare organisation, helping a range of audiences find information on our website that is relevant to them is important.   That means that our site needs to be functional, well-designed, contemporary, and easy to navigate on all platforms. Genetic Digital has delivered a site that incorporates all of these features within a very tight timeframe and on budget. Our website is the result of an ongoing consultative process combined with multi-team collaboration and is something we are all very proud of.

Genetic Digital are a pleasure to work with, offering advice and constructive suggestions at each stage of the design and development while reacting to changes quickly when necessary. Using Genetic Digital to design and develop our website was the right decision, they have never once let us down and they have exceeded our expectations. We have been impressed with the collaborative approach and service from the team at Genetic Digital and would have no hesitation in recommending them for web design and development work.”

Programme Director – InHealth Group

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