InHealth Group

WordPress website design & development for InHealth Group

Project Description

InHealth is a specialist provider of diagnostic, radiology and medical screening solutions to hospitals, the NHS and private healthcare service providers.

The business has continued to grow and change over recent years and their website was no longer communicating the right information to the right audience groups. A new website needed to better represent the InHealth brand and its place in the healthcare economy, communicating with both patients and healthcare professionals via desktop and mobile platforms. The website had to:

  • Show InHealth’s breadth of services and capabilities in the market
  • Be easy to navigate
  • Have a fresh, clean design
  • Include information for both patients and healthcare professionals
  • Be search engine optimised
  • Be easy to update and maintain
  • Be mobile friendly (using responsive design)

Our Approach

A very short time-frame had been set to deliver the new website so a strategy was developed to phase the delivery of all key components in line with the deadline. A photography brief was developed to ensure that bespoke imagery could be included within the website creating an individual brand style to complement the new user interface designs. A flexible technical implementation enabled information to be presented to site visitors in a number of different ways with updates and changes implemented by all members of the client team.

Key actions:

  • Conduct research into who would be using the website and how to help develop user journey maps
  • Map, wireframe and test new website structure
  • Produce bespoke technical specifications
  • Develop bespoke technical components
  • Design user interface (UI) representations
  • Produce fully compliant CSS HTML 5 templates
  • Compile new website in content management system
  • Test, launch & maintain

UI Design

WordPress CMS

Custom Development

SEO Friendly

InHealth responsive website