Developing a Market-Leading Website for medac Pharma’s Metoject® Pen
Renowned in the industry, they are a market leader whose Metoject® pen has been instrumental in providing vital care. However, the existing Metoject® website was falling short of meeting healthcare professional and patient expectations.
The client needed a platform that matched their reputation. The existing website was not fully satisfying the diverse needs of both HCPs and patients, and the company required a platform that was scalable, informative, and something they could be proud of. The objective was to create a site that was not only informative but also instrumental in tracking interaction levels to understand customer preferences.
We embarked on this project with the following strategies:
“This is our second collaboration with Genetic Digital and once again they have surpassed our expectations. Tasked with developing a new website for our Metoject® pen, they delivered a platform that is not only aligned with our brand’s reputation in autoimmune therapies, but also fully compliant with the UK’s regulations for promoting prescription-only medicines. Their creative insights and dedication to excellence have reinforced our confidence in their capabilities. We’re proud of the result and look forward to future collaborations.”
Product Manager – medac Pharma