Developing the digital presence for an early stage life sciences company to help them attract new investors from Europe and the United States

  • Strategy

    Developing the site structure, content plan and key messages

  • Web Development

    WordPress website with content management system & customisations, hosted on our robust and secure server

  • Optimisation

    Search engine friendly architecture and page speed optimisation

Project Description

Nemysis focuses on products that address nutritional deficiencies and malabsorption syndromes in patients with Coeliac disease, gluten sensitivity and iron deficiencies.

Its old site no longer presented the organisation in a favourable way and was not easy to update.

Key digital objectives:

  • Build brand awareness and provide a clear overview of what the company does and establish themselves as credible players
  • As an early-stage pharma company the website also needed to act as a vehicle to attract investors as well as commercial and R&D partners

Our Solution

  • Mapping the new structure and navigation
  • Identifying the key content areas and marketing messages
  • Developing the content brief for the medical copywriter to write the new content
  • Creating design concepts for the homepage and internal pages
  • Developing the website on the WordPress platform
  • Integrating our visual drag and drop page editor
  • Optimising the architecture for mobile devices, page speed scores and SEO
  • Building GDPR cookie consent functionality
  • Testing the site and deploying it onto our highly secure hosting environment

As a result of the success of the corporate website, we have also been asked to develop new websites for United States and Italian markets.

Nemysis website

“Genetic Digital re-designed our new website and helped us to refine our marketing messages and write the content. We are really pleased with the overwhelming positive feedback we are getting from our customers. Damon and Gareth are knowledgeable, creative, prompt, and personable. They had a clear, straightforward approach to the project and worked with patience and diligence in promptly meeting each of our requests for the site during its development. I’d highly recommend them to anyone in the market looking for a smart team of digital experts with extensive life sciences sector and care passionately about looking after their clients.”

Marco Cartolari, Chief Operating Officer