Proveca.

Developing the digital strategy, technical assets, SEO & social media marketing campaigns to support Proveca’s expansion across Europe

Pharma Digital Strategy
Translating Proveca’s marketing goals into an actionable digital development & marketing plan
Web Design & Development
Designing a contemporary & robust multi-lingual pharma website with a bespoke compliance platform and Veeva integration to help the business expand into Europe
App Development
Building a medicine dosage calculator app for use by HCPs (Class I medical device)
Digital Marketing
Managing SEO and LinkedIn marketing campaigns to help reach their European audience

Project Description

Proveca is a pharmaceutical company that specialises in the development and licensing of off-patent medicines to address unmet medical needs for children.

Their old sites were no longer presenting the right image and were difficult to update and maintain. Furthermore, the organisation had no clear digital strategy which had led to the organisation not being able to effectively engage with their audiences online and meet their European growth plans.

Key Objectives

To increase awareness of Proveca within Europe
To develop compliant digital assets to help the organisation develop closer relationships with its target audiences and to allow for international expansion
To provide educational information on children’s medicines in regard to excipients and administration
To develop a digital platform that would enable Proveca to share their research into children’s medicines

Our Solution

Over the last 5 years Genetic Digital have worked alongside Proveca’s marketing and medical teams to help them develop their digital strategy and compliant digital assets.

Our solutions have involved:

Design and development of a WordPress multi-lingual website with a bespoke compliance system that integrates with Veeva
Development of a Class I dosage calculator mobile app
Management of an on-going specialist pharma SEO campaign
LinkedIn marketing and advertising campaign targeting German HCPs
Delivering on-going technical and digital marketing strategy advice and planning

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

Helen Wilmshurst, Head of Marketing & PR at Proveca

proveca.com

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Healthcare & Pharma Marketing Experts

Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors.