Proveca.

Proveca is a pharmaceutical company that specialises in the development and licensing of off-patent medicines to address unmet medical needs for children.

Their old sites were no longer presenting the right image and were difficult to update and maintain. Furthermore, the organisation had no clear digital strategy which had led to the organisation not being able to effectively engage with their audiences online and meet their European growth plans.

Key Objectives

• To increase awareness of Proveca within Europe
• To develop compliant digital assets to help the organisation develop closer relationships with its target audiences and to allow for international expansion
• To provide educational information on children’s medicines in regard to excipients and administration
• To develop a digital platform that would enable Proveca to share their research into children’s medicines

Over the last 4 years Genetic Digital have worked alongside Proveca’s marketing team to help them develop their digital strategy and compliant digital assets.

Our solutions have involved:

• Design and development of a WordPress multi-lingual website with a bespoke compliance system
• Development of a Class I dosage calculator mobile app
• Management of an on-going search engine optimisation (SEO) campaign
• LinkedIn marketing and advertising campaign targeting German HCPs
• Delivering on-going technical and digital marketing strategy advice and planning