Developing the digital strategy, technical assets, SEO & social media marketing campaigns to support Proveca’s expansion across Europe

  • Web Design & Development

    Designing a contemporary & robust multi-lingual pharma website with a bespoke compliance platform and Veeva integration to help the business expand into Europe

  • App Development

    Building a medicine dosage calculator app for use by HCPs (Class I medical device)

  • Digital Marketing

    Managing SEO and LinkedIn marketing campaigns to help reach their European audience

Project Description

Proveca is a pharmaceutical company that specialises in the development and licensing of off-patent medicines to address unmet medical needs for children.

Their old sites were no longer presenting the right image and were difficult to update and maintain. Furthermore, the organisation had no clear digital strategy which had led to the organisation not being able to effectively engage with their audiences online and meet their European growth plans.

Key Objectives

  • To increase awareness of Proveca within Europe
  • To develop compliant digital assets to help the organisation develop closer relationships with its target audiences and to allow for international expansion
  • To provide educational information on children’s medicines in regard to excipients and administration
  • To develop a digital platform that would enable Proveca to share their research into children’s medicines

Our Solution

Over the last 5 years Genetic Digital have worked alongside Proveca’s marketing and medical teams to help them develop their digital strategy and compliant digital assets.

Our solutions have involved:

  • Design and development of a WordPress multi-lingual website with a bespoke compliance system that integrates with Veeva
  • Development of a Class I dosage calculator mobile app
  • Management of an on-going specialist pharma SEO campaign
  • LinkedIn marketing and advertising campaign targeting German HCPs
  • Delivering on-going technical and digital marketing strategy advice and planning
Proveca desktop website
Proveca app

“Genetic Digital have provided outstanding service and advice throughout our relationship. Due to many unfortunate circumstances re: COVID-19 we had to delay some digital projects but Damon and Gareth have always been very flexible and accommodating. The senior management team are all delighted with the performance of our new website, digital marketing and SEO campaigns. I look forward to working with them on our other digital projects.”

Helen Wilmshurst, Head of Marketing & PR at Proveca