Swallowing Difficulties.

Building an online resource & product database to help the University of East Anglia, School of Pharmacy educate patients and HCPs about dysphagia & liquid medicines

  • Strategy

    Conduct research into end-users’ information needs and map out a medical content writing plan and navigation structure

  • Web Development

    Develop the site on the WordPress CMS platform, build in the medicines search facility and interactive elements

  • SEO

    Optimise the site for key phrases relating to ‘dysphagia’ and ‘liquid medicines’

Project Description

The SwallowingDifficulties.com website is designed to help patients, carers and medical professionals make more informed decisions when taking, administering or prescribing medicines for patients with swallowing difficulties.

It is run by the University of East Anglia and the original website and drugs database was difficult to maintain, update and search.

Our brief was twofold. The website needed to be rebuilt in a way that made it easy to update. In particular the drugs database which requires regular changes needed to be maintained on an almost daily basis to keep it accurate. Secondly, the design needed to appeal to a broad-spectrum audience whilst proving a platform that allowed individuals to communicate with like-minded people.

Our Solution

  • Conduct research into who would be using the website, how and why
  • Map, wireframe and test new website structure
  • Produce technical specifications and develop bespoke technical components
  • Design conceptual representations
  • Produce CSS XHTML compliant templates optimised for search engines
  • Build a new website using the WordPress content management system
  • Implement a forum area to allow like-minded individuals to interact
  • Carry out keyword research and optimise the site for Google as part of a medical SEO campaign

SwallowingDifficulties.com desktop

“The team did an excellent job from start to finish. They were able to take our ideas and turn them into something that really works for our visitors while making the website easy to update and maintain.”

Professor, School of Pharmacy, University of East Anglia