Transforming a biopharmaceutical company’s digital footprint for robust, scalable growth.
Syner-Med, a leading biopharmaceutical company based in the UK, is dedicated to advancing innovation in healthcare globally. Despite their pioneering work, their previous website was not reflective of their innovative approach, lacking user-friendliness and mobile optimisation.
One of Syner-Med’s critical requirements was the need for a more efficient method to update their website to keep pace with their rapidly evolving business demands. Additionally, it was paramount that the new website be scalable, capable of expanding and adapting in line with the company’s future growth.
The challenge for our agency was to design and implement a site that met these specific requirements while enhancing the overall user experience and accurately showcasing Syner-Med’s significant value to their partners and patients around the world.
To begin the transformation of the Syner-Med website, we conducted comprehensive research to fully understand their specific goals, target audience, and competitors. This informed the design and functionality of the new site.
We opted for a clean, contemporary design, implemented using WordPress, to highlight Syner-Med’s innovative ethos. A user-friendly navigation system was put into place, allowing users to effortlessly locate the information they required. To increase user engagement, we integrated interactive elements and infographics to demystify complex concepts.
In response to Syner-Med’s requirements, we integrated a content management system that streamlined the process of updating the website. The WordPress platform was chosen for its scalability, ensuring that the site could accommodate future business needs and growth.
The website was built to be search engine friendly we also ensured it was fully responsive for optimal access across various devices. We collaborated closely with Syner-Med to create well-structured, engaging content that accurately reflected their mission, products, and achievements.
In terms of compliance, we collaborated with the client’s compliance officer to ensure that the new website adhered strictly to the General Data Protection Regulation (GDPR) and the Association of the British Pharmaceutical Industry (ABPI) standards.
“As a globally active biopharmaceutical company, we were keen to find a digital partner who would truly understand our unique requirements, challenges, and industry regulations. We discovered Genetic Digital through a Google search and, after an in-depth comparison with other agencies, we found that they offered a more thorough understanding of the pharmaceutical industry.
From the very beginning, Genetic Digital impressed us with their meticulous project management. They worked closely with us, translating our brief into a clear, actionable plan.
The project was managed excellently by Gareth and Damon, who delivered a top-notch website according to the proposed budget and brief, without any complications. What we valued most about Genetic Digital’s service was their aptitude for modernisation and scalability. They transformed our outdated website into a state-of-the-art platform, while ensuring it was optimised for future business needs.
Choosing Genetic Digital over their competition was the right decision for us. They demonstrated an in-depth understanding of the pharmaceutical industry, which set them apart. Their knowledge, combined with their skills in web design and digital strategy, has made our new website a critical tool for showcasing our contributions to the healthcare industry.
Based on our excellent experience, we would definitely recommend Genetic Digital to others in the pharmaceutical industry. They have shown they can meet and exceed expectations with their professionalism, industry knowledge, and superior digital solutions.”
Zahra (Syner-Med)