Our Work
4D Medicine
Creating a high-impact investor focused website for a pioneering medtech company
The Challenge
4D Medicine is a UK-based regenerative medicine company developing a unique class of implantable biomaterials for surgical and therapeutic use. With innovative products already in the pipeline and interest growing across the medtech sectors, they needed a website that could clearly communicate their science and support their commercial goals.
The previous website was outdated, lacked structure and didn’t reflect the sophistication of their technology or their ambitions for growth. Crucially, it wasn’t fit for purpose when it came to engaging with investors and potential partners. 4D Medicine needed a credible online presence that would inspire confidence, clearly present their value proposition, and support ongoing business development.
Strategy
Refined content structure and tone of voice to align with investor expectations and technical audiences.
Web Design
Modern, clean interface to reflect scientific credibility and innovation.
Web Development
Flexible WordPress build with intuitive drag-and-drop editing features for easy client updates.
Content
Comprehensive review and editing of the web copy to sharpen messaging, clarify technical language, and ensure consistency across all pages.
Key Objectives
Investor Engagement
Designing a site that clearly communicates commercial potential to investors and partners.
Scalability
Building a flexible platform that can grow alongside the company’s evolving product pipeline and commercial focus.
Professional Credibility
Elevating the brand image to reflect the innovation and professionalism behind the science.
Content Clarity
Translating complex science into accessible, engaging language for both specialist and non-specialist audiences.
Our Core Services
We embarked on this project with the following strategies:
Audience Understanding
We worked closely with the leadership team to understand investor expectations and map out user journeys that prioritised business-critical content.
Analytics Integration
We implemented GA4 to give 4D Medicine clear insight into how investors and key users interact with the site - helping them refine messaging and shape strategic decisions based on real engagement data.
Design and Development
A sleek, mobile-friendly WordPress site was developed with a strong visual identity to reinforce credibility and trust. The user interface was kept simple and intuitive, with subtle animations and iconography to enhance the user experience.
Content Review & Editorial
We carried out a full editorial review of the website copy, refining tone and messaging to ensure it resonated with investors while remaining accurate and scientifically robust.
What our client said...
The new website has really elevated our online presence and helped us better communicate our story to potential investors and partners.
The Genetic Digital team were responsive, easy to work with, and really understood what we were trying to achieve. We’re really pleased with the result.
4D Medicine
4dmedicine.co.uk
