Our Work


Translating Cimar’s business goals into a ‘digital first’ strategy designed to help them become the UKs leading cloud based provider of medical imaging solutions.

The Challenge

Cimar specialises in cloud-based medical image management and sharing technologies.

Their cloud platform and software makes medical imaging (such as X-ray, CT, MR, ultrasound) accessible wherever and whenever image access is next needed in any care-pathway. Cimar works with the NHS, private medical groups and practices of all sizes.

Their old website looked outdated and the content did not reflect the core brand values of the organisation nor did it clearly communicate the key features and benefits of the solutions they offered. Furthermore, the site was not optimised for mobile devices or search engines. This was all negatively impacting the user experience, conversion rates and search engine visibility which was hindering Cimar’s growth.

Strategy & Planning

Translating Cimar’s business and marketing goals into an actionable website design, content creation and SEO plan.

Design & Development

Creating a contemporary & robust digital presence optimised for mobile & search engines.

Content Writing

Refining key marketing & brand messages and producing the copy for each web page.


Carrying out keyword research, analysis competitors and optimising the title tags, meta data and on-page copy.

Our Solution

The solution involved:

  • Defining audience groups and their key information needs
  • Interviewing key clients to better understand why they chose Cimar to create a brand value proposition
  • Re-writing key sections of copy for the site
  • Carrying out a comprehensive review of their competitors’ digital presence
  • Conducting an SEO audit, keyword research and producing an SEO plan
  • Producing bold and contemporary designs for home and internal pages
  • Converting designs into optimised WordPress web pages
  • Implementing page speed and search engine indexability optimisations
  • Installing Google Analytics
  • Implementing GDPR compliant ‘Cookie Consent’ pop-ups
  • Testing site on desktops, tablets and smartphones
  • Delivering WordPress and web page editing training
  • Hosting the site and implementing WordPress security updates

What our client said...

“We worked with Genetic Digital on the re-design of our corporate website. The insight and expertise that they brought to the project has been invaluable to us – they feel just like an extension of our own internal team. Strategic thinkers with an expert knowledge of the complexities and challenges of the medical sector, they bring a huge amount creativity to the work that they do for us.  Their technical knowledge is excellent, and they are always available whenever I need to talk to them, super approachable, and I’ve really valued their commitment.”



Are you ready to sharpen your digital presence?