Our Work
medac Pharma
Design and development of a suite of product and brand websites for medac Pharma UK.
The Challenge
Medac Pharma is a pharmaceutical company specialising in the development and delivery of treatments across several critical therapy areas, including rheumatology, urology, haematology, dermatology and oncology.
While Medac is well-established and trusted within the industry, their existing digital presence did not fully support the evolving needs of healthcare professionals (HCPs) or patients. The previous websites lacked clarity, structure, and features to effectively engage HCPs, provide trusted educational resources, and support patients in understanding their treatment options.
Medac needed four new websites — one for each therapy area — that would:
- Deliver clear, compliant, and therapy-specific information.
- Enhance HCP engagement by providing easy access to prescribing and clinical resources.
- Support patient education through accessible, relevant content.
- Offer scalability for future updates and the ability to track user interaction to better understand audience needs and behaviours.
Strategy
Defining target audience online goals, mapping the user journey and planning the SEO.
Web Design
Contemporary page designs optimised for mobile & search engines.
CMS Development
WordPress content management system integrated with our easy to use drag and drop editing suite
SEO
Keyword research, content gap analysis, page speed optimisation and on-site SEO.
Key Objectives
Scalability
Designing a platform that can grow with the increasing needs of medac Pharma.
Informative Content
Providing comprehensive information on various therapy areas and products.
Customer Engagement
Creating a suite of websites that help both HCPs and patients to easily navigate and achieve their online goals.
Alignment with Market Leader Status
Building websites that resonates with medac Pharma’s leading position in the market.
Our Core Services
We embarked on the projects with the following strategies:
Understanding the Needs
We initiated a detailed analysis of the existing websites, customer expectations, and the client’s objectives to craft a tailored solution.
Analytics Integration
We implemented GA4 and customised reports to provide medac Pharma with insights into visitor behaviours and preferences, allowing them to refine their strategies as needed.
Design and Development
Our design team worked closely with medac Pharma’s marketing teams to create elegant, user-friendly, and efficient websites that align with the brand’s identity.
Content Strategy
Comprehensive information about therapy areas was integrated into the design to educate and engage users, whether HCPs or patients.
Compliance with UK Regulations
Working closely with medac Pharma's regulatory team, we carefully constructed each site to comply with the ABPI code. This ensured that all content and functionalities were aligned with the relevant legal guidelines, providing a robust and compliant platform.
Quality Assurance
Rigorous testing was conducted to ensure that each website was robust, scalable and met all objectives, including regulatory compliance.
What our client said...
This is our second collaboration with Genetic Digital and once again they have surpassed our expectations. Tasked with developing a new website for one of our key products, they delivered a platform that is not only aligned with our brand’s reputation in autoimmune therapies, but also fully compliant with the UK’s regulations for promoting prescription-only medicines. Their creative insights and dedication to excellence have reinforced our confidence in their capabilities. We’re proud of the result and look forward to future collaborations.
Product Manager – Medac Pharma
