Our Work

Swallowing Difficulties

Building an online resource & product database to educate patients and HCPs about dysphagia & liquid medicines.

The Challenge

The SwallowingDifficulties.com website is designed to help patients, carers and medical professionals make more informed decisions when taking, administering or prescribing medicines for patients with swallowing difficulties.

The original website and drugs database was difficult to maintain, update and search. Our brief was twofold. The website needed to be rebuilt in a way that made it easy to update. In particular the drugs database which requires regular changes needed to be maintained on an almost daily basis to keep it accurate. Secondly, the design needed to appeal to a broad-spectrum audience whilst proving a platform that allowed individuals to communicate with like-minded people.

Strategy & Planning

Conduct research into end-users’ information needs and map out a medical content writing plan and navigation structure.

Web Design

Website design aimed at both patients and healthcare professionals.

Web Development

Develop the site on the WordPress CMS platform, build in the medicines search facility and interactive elements.


Optimise the site for key phrases relating to ‘dysphagia’ and ‘liquid medicines’.

Our Solution

  • Conduct research into who would be using the website, how and why
  • Map, wireframe and test new website structure
  • Produce technical specifications and develop bespoke technical components
  • Design conceptual representations
  • Produce CSS XHTML compliant templates optimised for search engines
  • Build a new website using the WordPress content management system
  • Implement a forum area to allow like-minded individuals to interact
  • Carry out keyword research and optimise the site for Google as part of a medical SEO campaign

What our client said...

“They really do understand digital technology and align this with creative design elements. Genetic Digital managed to translate our corporate vision into a user friendly, intuitive platform”


Marketing Manager, Change Med


Are you ready to sharpen your digital presence?