Genetic Digital has been shortlisted as a finalist at this years PM Society’s Digital Media Awards. Their LinkedIn campaign for Britannia Pharmaceuticals has been shortlisted under the ‘Social Media’ category. Damon Lightley, MD of Genetic Digital comments: “As a young but fast growing agency, to have our work credited by a highly reputable third party […]

Increasingly healthcare and pharmaceutical marketing budgets are moving to online spaces. In 2010 eMarketer predicted that online pharmaceutical advertising spending would rise to $1.52 billion by 2014. In 2011 spending rose 23.3% to $1.58 billion, and eMarketer are now predicting that online pharmaceutical advertising spend is likely to reach $2.48 billion by 2016. Marketing healthcare […]