Epilepsy Meds App Shortlisted for PM Society Digital Award
We’re proud to announce that our Epilepsy Meds mobile app, developed for Desitin Pharma, has been shortlisted in the PM Society Digital Awards 2025. Recognised in the HCP Education, Training & Support category, the app supports clinicians in making confident, patient-centred prescribing decisions in epilepsy care.
Your New Healthcare Website: Are You Asking for the Right Things?
Excited about launching a new healthcare or pharma website? Make sure you’re focusing on the right priorities. Discover how a strategy-first approach can save time, budget, and deliver better results.
Biotech Brands: Why Your Digital Presence Matters More Than Ever in 2025
Showcasing innovative science? Don’t let outdated digital assets hold you back. Learn why a modern, compliant and investor-ready digital presence is essential for biotech brands looking to grow, fundraise and stand out.
Work Smarter, Not Harder: Why Chat Promotion Is Making Waves in Pharma Marketing
Discover how UK pharma marketers are using chat-based tools like AI chatbots to engage HCPs and patients more efficiently – while staying fully ABPI-compliant and reducing the burden on internal teams.
The Compliance Challenge No One Owns – But Everyone’s Accountable For
As digital channels grow, pharma teams face increasing pressure to keep prescribing information (PI) up to date across websites and promotional content. But with responsibilities split across departments, compliance can easily fall through the cracks. Discover why cross-functional collaboration and the right tech are key to staying ABPI-compliant online.
How to Create ABPI-Compliant Digital Prescribing Information (PI) and QR Codes for Pharma
Struggling with Prescribing Information (PI) compliance in a rapidly changing digital landscape? The ABPI now explicitly allows QR codes for printed promotional materials, but digital channels still require direct, single-click access to PI. This means regulatory, medical and marketing teams must carefully balance convenience and compliance. In our latest post, we break down best practices for creating and updating digital PI, how to integrate permanent QR codes without violating ABPI rules.
Is Patient Data Ever Truly Without Identity?
How secure is “anonymised” data in today’s interconnected world? This article explores the hidden risks of re-identification in healthcare data and why pharmaceutical marketers must prioritise privacy and trust in their digital tools and strategies.
Genetic Digital Unveils New Website for Plenus Health
Genetic Digital is proud to announce the launch of a new website for Plenus Health, a pioneering healthcare consultancy that specialises in solving complex challenges in the NHS and life sciences sectors.
Compliance Risks of Indexing Promotional Pharmaceutical Content for SEO: Key Insights on MHRA and ABPI Guidelines
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
Embracing the ABPI QR Code Update: Best Practices and Benefits for Prescribing Information
Navigating the ABPI QR code update can be challenging for pharmaceutical companies embracing digital approaches. This guide outlines best practices for creating QR codes and highlights their benefits for prescribing information, helping regulatory managers, product managers, and marketers adapt successfully.
