Specialists in developing search engine optimisation strategy for medical consultants, clinics & pharma organisations.
Carefully crafted SEO campaigns designed to improve your visibility in the organic search results
Identifying keywords that are going to drive high quality visitors to your site and help you to achieve your healthcare marketing objectives
Carrying out a technical audit to ensure that your web architecture is search engine optimised and key SEO tools have been integrated into your site
Identifying content gaps and optimising content, meta and title tags to ensure associated keywords are present and improving internal link structure
Developing content strategies focused on creating high quality content that visitors will engage with and share with others via social media and web links.
Because we specialise in healthcare and medical SEO we’re able to bring a unique set-of skills and relevant experience to the campaign. We have a deep understanding of how doctors, clinicians, patients and carers interact online. This intelligence ensures that we develop a keyword strategy that does much more than just increase your rankings but also drives engagement and conversions.
We’ve also developed our own knowledge base of health and medical directories, social media networks and content syndication opportunities. We use these to help you build your online authority and generate high quality links back to your website.
We offer a range of search engine optimisation services to suit ambitions and budgets of all levels.
Our starter and professional packages cater for small medical practices, consultants and specialist pharma companies looking to increase their visibility on Google at a more local level or want to target less competitive key phrases. We provide you with a set number of hours per month and our time is spread across a range of impactful search engine optimisation tactics.
Our premium service is aimed at organisations looking to improve their search engine rankings for highly competitive search phrases and want to outsource all elements of their SEO activities. This requires a more bespoke approach that will also involve the creation of high quality content and digital marketing assets that can help to build online authority.
Search Marketing
Google is now probably the most widely used research tool used by patients and healthcare professionals when looking for information on a particular health condition or looking for medical consultants, practices, products and private services. Around 80% of people will start their online session at a search engine. Therefore, search engine marketing offers many benefits for businesses looking for a highly targeted and measurable form of marketing to disseminate information and promote products and services.
This paper will help you to understand all the different elements and business benefits of ‘Search Marketing’ and how they can applied to help you reach and interact with your target audiences.
