Healthcare & Medical SEO.

Search engine optimisation services for healthcare, medical & pharma organisations.

Medical & pharma SEO specialists

We bring a unique set of skills and relevant experience to your SEO campaigns. We’ve a deep understanding of the healthcare, medical and pharma industry and how healthcare professionals and patients search online.

Being a specialist healthcare SEO agency, we are able to draw upon these insights to develop a keyword strategy that does much more than just increase your rankings. We consider the different user journeys and ensure that we are driving users down various funnels to increase engagement and drive conversions.

We’ve also developed our own knowledge base of health and medical directories, social media networks and effective content marketing and medical copywriting tactics.

We use these to help you increase your online visibility in a compliant manner.

We offer both bespoke and packaged search engine optimisation solutions to suit a range of  different budgets.

Sector experience:

  • Pharmaceutical & life sciences firms
  • Medical device manufacturers
  • Medical technology companies
  • Private healthcare providers
  • Keyword Research

    Keyword research is essential for a successful healthcare SEO strategy. We research and analyse keyword search volumes and competition to develop a keyword strategy that will drive relevant traffic to your website

  • Technical Audits

    Technical SEO is now more important than ever; our technical SEO audits are in-depth and highlight issues that may impact your organic visibility. We prioritise these and make recommendations for practical fixes that will have the most impact

  • Content Optimisation

    We use our expertise in medical copywriting to optimise your website’s content, meta-data and write new compliant content to improve relevancy and ensure that you are appearing for a wider variety of keywords to deliver measurable growth

  • Authority Building

    Our healthcare SEO consultants have vast experience of developing successful healthcare and medical SEO strategies that amplify your authority. We generate relevant and valuable backlinks that are complemented by social shares across the main social networks to further increase your visibility

  • Analysis & Reporting

    Monitoring rankings, traffic and conversions and identifying opportunities to improve performance

SEO Case Studies

Bespoke SEO services.

Expertly tailored SEO solutions to help you achieve your search engine goals and grow your business

Our bespoke healthcare SEO service is aimed at high growth organisations looking to improve their search engine rankings for highly competitive search phrases and want to outsource all elements of their SEO activities.

This requires a more tailored approach that will also involve the creation of high quality content and digital marketing assets that will help to build online authority.

View our SEO case studies

Bespoke Services

  • Persona development
  • Keyword research
  • Competitor analysis
  • Technical audit and fixes
  • Website migrations
  • Meta-data and title tag optimisation
  • Google ‘core web vitals’ optimisation
  • SEO copywriting
  • Content marketing & social sharing strategy
  • Digital asset & content creation
  • Google Analytics and keyword ranking reporting

SEO packages.

Affordable SEO solutions for start-ups

As a specialist healthcare SEO agency we can offer a range of affordable SEO services for healthcare start-ups and early stage life sciences companies. Our SEO packages are designed to help you increase your visibility on Google for less competitive keywords or for a particular geographic location.

We provide you with a set number of hours per month and our time is spread across implementing a range of impactful search engine optimisation tactics. Alternatively you can sign up to our DIY SEO platform if you’d prefer to do the implementation yourself.

Packaged Services

  • Local keyword research
  • Meta-data and title tag optimisation
  • Web page content optimisation
  • Google My Business optimisation
  • Content creation plan
  • Monthly keyword ranking reports
  • Access to our DIY SEO platform “HeX”

The Nuances of Medical & Pharma SEO.

E-A-T

Google pays closer attention to healthcare and medical websites where incorrect information could harm an individual. Google introduced an algorithm update to more effectively measure the Expertise, Authority, and Trustworthiness (E-A-T) of websites that impact someone’s health, safety, or financial stability, known as Your Money or Your Life (YMYL) sites.

When Google’s algorithms detect that a user’s query relates to a “YMYL” topic, they will give more weight in their ranking systems to factors like trying to measure the authoritativeness, expertise, or trustworthiness of the pages that they are presenting in the search results.

Pharmaceutical, life sciences and medical websites fall within the “YMYL” category so you will need to demonstrate that your site adheres to these stricter standards and sends a signal of trustworthiness and safety.

Content & Compliance

Creating content for medical and pharmaceutical websites is often more challenging as we have to consider who the content is aimed at (i.e. patients or HCPs) and make sure it complies with the regulations for promoting medicines and devices.

High quality content creation shows Google you are a subject matter expert in your field, and this enables you to rank for extra keywords and it also helps to drive backlinks and social shares, which helps you to build authority.

Therefore, creating content that is both compliant and also sends the right signals to Google that you’re a subject matter expert requires specialist medical copywriting skills. 

By researching the online landscape we’ll identify what content your target audience is looking for, linking to, and sharing.  We’ll then work with you to develop a compliant content creation plan that will define what new content we should be creating, publishing on your site, and syndicating externally to help build both relevance and reputation.