Search engine optimisation services for healthcare, medical & pharma organisations.
We bring a unique set of skills and relevant experience to your SEO campaigns. We’ve a deep understanding of the healthcare, medical and pharma industry and how healthcare professionals and patients search online.
Being a specialist healthcare SEO agency, we are able to draw upon these insights to develop a keyword strategy that does much more than just increase your rankings. We consider the different user journeys and ensure that we are driving users down various funnels to increase engagement and drive conversions.
We’ve also developed our own knowledge base of health and medical directories, social media networks and effective content marketing and medical copywriting tactics.
We use these to help you increase your online visibility in a compliant manner.
We offer 100% fully managed and tailored search engine optimisation solutions to suit a range of different budgets.
We also have our own DIY SEO software platform called ‘HeX‘ if you want to plan and manage SEO campaigns in-house.
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admin2019-11-20 15:17:372022-02-21 09:50:31Leukaemia & Lymphoma ResearchOur bespoke healthcare SEO service is aimed at high growth organisations looking to improve their search engine rankings for highly competitive search phrases and want to outsource all elements of their SEO activities.
This requires a more tailored approach that will also involve the creation of high quality content and digital marketing assets that will help to build online authority.
View our SEO case studies
As a specialist healthcare SEO agency we have developed a DIY solution for organisations wanting to take greater control over their SEO. Our HeX SEO software provides you with all the tools to be able to do SEO in-house.
If you need help along the way we can also offer a DIWM (do-it-with-me) model. We provide you with a set number of hours per month and our time is spread across implementing a range of impactful search engine optimisation tactics.
Google pays closer attention to healthcare and medical websites where incorrect information could harm an individual. Google introduced an algorithm update to more effectively measure the Expertise, Authority, and Trustworthiness (E-A-T) of websites that impact someone’s health, safety, or financial stability, known as Your Money or Your Life (YMYL) sites.
When Google’s algorithms detect that a user’s query relates to a “YMYL” topic, they will give more weight in their ranking systems to factors like trying to measure the authoritativeness, expertise, or trustworthiness of the pages that they are presenting in the search results.
Pharmaceutical, life sciences and medical websites fall within the “YMYL” category so you will need to demonstrate that your site adheres to these stricter standards and sends a signal of trustworthiness and safety.
Creating content for medical and pharmaceutical websites is often more challenging as we have to consider who the content is aimed at (i.e. patients or HCPs) and make sure it complies with the regulations for promoting medicines and devices.
High quality content creation shows Google you are a subject matter expert in your field, and this enables you to rank for extra keywords and it also helps to drive backlinks and social shares, which helps you to build authority.
Therefore, creating content that is both compliant and also sends the right signals to Google that you’re a subject matter expert requires specialist medical copywriting skills.
By researching the online landscape we’ll identify what content your target audience is looking for, linking to, and sharing. We’ll then work with you to develop a compliant content creation plan that will define what new content we should be creating, publishing on your site, and syndicating externally to help build both relevance and reputation.
Google is now probably the most widely used research tool used by patients and healthcare professionals when looking for information on a particular health condition or looking for medical consultants, practices, products and private services. Around 80% of people will start their online session at a search engine. Therefore, search engine marketing offers many benefits for businesses looking for a highly targeted and measurable form of marketing to disseminate information and promote products and services.
This whitepaper aims to help CEOs, Directors, Marketing & Practice Managers within healthcare, medical and pharmaceutical organisations understand all the different elements and business benefits of ‘Search Marketing & Optimisation’ and how they can be applied to their businesses to help reach and interact with their target audiences.
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