A Quick Guide To Healthcare Twitter Hashtags

Healthcare Twitter HashtagsWhether you’re a new or seasoned Twitter user, you’re likely to come across confusing hashtags but these short links preceded by the sign (#) are integral to the way we communicate online, and it’s important to know how to use them.

On Twitter, the hashtag turns any word or group of words into a searchable link. Any Twitter user can categorise or follow topics with hashtags. They make it easier to organise content and track discussion topics by grouping them into keyword categories. So, if you wanted to tweet about Breast Cancer, you could include #BreastCancer in your tweet to join that existing conversation. You can also click on a hashtag to see all the tweets that mention it in real time, even from people you don’t follow.

Hashtags make it easier for people to monitor what’s happening in the conversation rather than having to try and guess what topics you should search for. By having a conversation on Twitter using hashtags, you also make it easy for any other Twitter users to join in and contribute to the conversation.  This is how people from the healthcare industry are trying to share information and engage in conversations with as many people as possible. By being active on Twitter doctors, nurses and all other professionals working in the healthcare and pharma sectors can reach out directly to individuals from all over the world to spread knowledge and awareness on various health related topics.

How do I create a hashtag?

There is no preset list of hashtags. You can create a brand new hashtag simply by putting the hash before a series of words, and if it hasn’t been used before, then you’ve created a new hashtag.  Hashtags are not an official feature of Twitter. This makes it difficult to find the origin or reason for a hashtag (particularly if it’s a weird acronym) or stop other users adopting a hashtag that’s already in use.

If you want to find out which healthcare related hashtags are already in use and which ones are most popular and trending, you should check out Hashtags.org and the Healthcare Hashtag Project. These sites will help you to discover where healthcare conversations are taking place and discover who to follow within your speciality or therapy area.

Most of the time the keywords used in the hashtag itself will give you a clue as to the subject matter of conversations taking place, for instance the hashtag #pharmacist will mainly consist of conversations around pharmacy but others like #s4pm are less obvious.  Using Twitter search is often the best place to start, so in the case of #s4pm, you would do this search and Twitter will then reveal that #s4pm relates to the Society for Participatory Medicine, including the Journal of Participatory Medicine and e-Patients.net blog.  If Twitter reveals very little then <Hashtags.org is one of the other better websites to use also. Again the Healthcare Hashtag Project often provides some descriptive content for a particular

And what about the @ symbol?

The @ symbol does something completely different. Using @ before a person’s Twitter handle will tweet him directly, letting him know you have written to him via the @Connect tab. A hashtag will not. So if you are trying to reach someone directly, don’t use a hashtag.

25 Popular healthcare hashtags:

  1. #BCSM
  2. #biotech
  3. #digitalhealth
  4. #doctors20
  5. #ehr
  6. #eldercarechat
  7. #hcmmconf
  8. #hcr
  9. #hcsmca
  10. #hcsmeu
  11. #hcsmin
  12. #healthapps
  13. #healthinnovations
  14. #HITsm
  15. #Ideagoras
  16. #LupusChat
  17. #meddevice
  18. #meded
  19. #medtech
  20. #mhealth
  21. #mhsm
  22. #pharma
  23. #premeded
  24. #ptsafety
  25. #s4pm

Need help?

If you’re struggling to get to grips with social media and need expert help to better understand what changes you should be making to your digital strategy to help improve your online performance then why not request one of our Digital DNA Tests.

The impact of user-generated content on pharma and healthcare marketing

The pharmaceutical and healthcare marketing industry is constantly changing, particularly in light of developments in modern technology. Digital marketing strategies now involve SEO, social media, and a whole host of other methods to ensure online brand recognition and favourability. However, it’s important to remember, in the midst of these digital techniques, that the voice of the customer is still of paramount importance.  Monitoring user-generated content online is a useful method of gauging public reaction to a particular product or service.

Pharmaceutical and healthcare companies can benefit simply by monitoring the conversations about their brand that are already happening all around the Internet. Many websites, such as netdoctor.co.uk and patient.co.uk, have discussion forums which allow users to create an account and post comments with questions and recommendations. Private blogs are also a good source of opinion based content, and even informal social media platforms such as Twitter can be searched for a mention of a particular product or condition. It is also possible for companies to invest in software which can collate information on public opinion from multiple web-based sources.

The information gleaned from user-generated content will offer a clear insight into public perception of the brand, and this information can then be used to identify the aspects of a current marketing campaign that are working, as well as those which may need revision.

To learn more about how Genetic Digital can help you to monitor the social media environment, get in touch and we can talk you through our social media marketing services.

Mobile revenue rise for Twitter

Speaking at The Economist Group Conference in San Francisco, Twitter founder and CEO Dick Costolo revealed that the social network had generated more advertising revenue from its mobile incarnation that its desktop version for many days in the last quarter. Twitter only introduced ads to smartphone users’ timelines in February, so the news highlights the way in which mobile marketing campaigns can be quickly and successful integrated – as well as confirming the ever increasing popularity of mobile devices such as smartphones and tablets amongst consumers.

“We’re borne of mobile,” Costolo commented, when asked about Twitter’s mobile strategies. “We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”

It is interesting that whilst Twitter’s mobile ad campaigns appear to be flourishing, their prime social media rival Facebook is frequently criticised for their equivalent offering. Facebook have stated that they hope to make improvements to their current mobile strategies, but as of yet they have not experienced the levels of success that Twitter is reaching.

Comparison between the advertising of the two platforms demonstrates both the positives and the pitfalls of mobile marketing campaigns. Mobile marketing is a valuable technique within the digital marketing industry, but only when it is done well. Campaigns that are too invasive or offer information that is not particularly relevant to the  audience will not provide the desired results, so it is important for marketing professionals to strike the right balance to ensure that their campaigns produce the desired results.